Smirk New Media won its first awards at the American Advertising Awards (ADDYs) this year, taking honors from the OKC Ad Club for the agency’s new branding.

 

The Event

The 53rd Annual ADDYs were held earlier this year at the Criterion in downtown Oklahoma City. More than 40,000 entries were submitted by almost 100 agencies, companies, and universities from Oklahoma and North Texas.

 

The Awards

Smirk received two bronze ADDYs for the new logo, branding, and website debuted last fall. The awards were both credited to Rachel Haynes, Smirk’s Creative Strategist.

Smirk was also part of another winning entry from long-time client, amshot. The team won a bronze ADDY for the first ever exhibITion, an art gallery setup throughout amshot’s office featuring local artist Sam Washburn.

“The ADDYs were a fantastic experience. Nailing down Smirk’s style and brand was incredibly fun and I’m honored to have been a part of the project.” -Rachel Haynes

 

The Branding Process

In 2018, Haynes led the internal review of Smirk’s brand as a whole. Overall, the goal was to showcase Smirk’s unique culture and place in the market through the same branding process we offer to clients.

From logos to websites and full branding packages, the creative team at Smirk has perfected this process with Haynes at the helm. Plus, we have the hardware to prove it.

 

ADDYs & AAF

The ADDYs are hosted annually by the American Advertising Federation (AAF), a national organization that celebrating creativity and innovation from advertising and marketing professionals across the country. Those who receive high-honor awards at the local ADDYs are entered to compete at the national level.