Reddit’s mascot The Snoo is ready to welcome more advertisers. Reddit, one of the largest communities on the internet, rolled out native advertisements on iOS devices Monday and will be followed by Android devices in the coming weeks.
Reddit will let advertisers target users by interest, browsing history, community, geography, and type of device. Brands will also be able to choose which subreddits they want their ads to appear next to and which to avoid. Advertisers will have the ability to turn off comments, just like with desktop-based ads. These tools offer a safety net for brands who want to be included in the conversation but are rightfully cautious.
In one month, Reddit boasted an incredible 274 million unique visitors, each spending over 14 minutes on the site. Advertising on Reddit is ideal for brands targeting a younger demographic. 87% of Reddit users are under 35. Reddit says 80% of their mobile users aren’t on the desktop version of the site. This move opens a vast new demographic to advertisers.
Reddit allows users to comment and interact with people across the globe. If you can think of a topic, there is a subreddit on it. It’s considered the front page of the internet and for good reason. It is the central hub for pop culture and offers a space for everyone to share ideas, reactions, and breaking news.
The only visual difference between user-generated organic posts and promoted content will be a “Promoted” label on the top of the post. Users will be able to upvote, downvote and comment on the native advertisements just like any other post in their feed.
Native advertising changed the game for marketers. It allows brands to connect and engage with consumers in a non-disruptive way. Brands can more easily build trust and integrate into consumer’s social media and everyday life.
Online presence is increasingly significant for brands. In the digital age, storytelling, as well as the art of crafting engaging and relevant content, has to be the foundation of a brand’s online presence. The Smirk team takes pride in staying ahead of the curve on social strategy. If refining your online presence is something you are interested in, reach out and we can schedule a free consultation.