By Michaela Lawson “We need to stand out a little more. Any ideas?” “Change the font.” “Change the layout.” “Change the logo.” “Change it all!” “Let’s break the Internet today.” That’s about how I imagine the conversation went at Instagram’s headquarters last week,...
By Michaela Lawson When Snapchat opened custom on-demand geofilters to everyone, brands and marketers everywhere went crazy about the news. However, these custom Snapchat geofilters have flown largely under the radar, and are most commonly used by cities and some...
By Michaela Lawson Come one, come all to the bandwagon of algorithm freak-outs. Another social media platform sparked widespread panic among users and influencers after announcing the introduction of an algorithm to break up the reverse-chronological newsfeed. A...
By Michaela Lawson Congratulations, Twitter! You’ve made it 10 years without being overshadowed or forced out of what’s popular. In the social media world, platforms are constantly emerging, changing and disappearing. To be among the top networks requires skilled...
By Michaela Lawson In the last 12 years of the evolving social media world, the number of users on platforms are ever-increasing, while marketers lack the confidence and skills for effective messaging on the different networks. The missed opportunities and lost...
Facebook’s Reactions feature rolled out globally in February and was met with excitement and criticism – as most things are – by people everywhere. After the initial dissatisfaction of Facebook still not having a “dislike” button, the Reactions available...
