When is engaged really engaged?

Some folks have asked me about the threshold for “social media engagement.” How many posts, how many followers and how much conversation do you need to have in order to “be doing it right?” First, the more “quotes” you can use in...

What is social media policy?

Here”s a video from a little while back, when I spoke to the Bartlesville Marketing and HR Associations to talk about social media policy. Employee policy is still something I really enjoy focusing one, since it helps protects brands that companies have built up...

Getting unstuck: What to do for content?

There you sit in front of your computer, wondering what you should blog, Tweet or Facebook. The blank monitor mocks you. You’d prefer to throw it out the window, but for the good of the business you feel like you need to share — something. Here are ten...

Where in the world is @mkokc?

Quick update about something I love to do. Talking, teaching and sharing about how the web has changed the way we communicate and share information. Today I’m in Springfield, Mo., talking to a group of teachers from across the country about convergence...

What have you learned this week?

In the last few days through social media, I”ve learned about: * The birth of one baby. * The future birth of another. * The death of George Steinbrenner. * How a friend is coping with losing his mother. * Another cool event coming to Oklahoma City. * The...