When you sit down to write your blog, think short. This is not the final book of the Harry Potter saga, this is a touchpoint between your brain, your tribe and potential customers.
Think Seth Godin’s blog. A few hundred words of wisdom.
Think the Gettysburg Address. Just 272 words.
Think your elevator pitch. Next floor! Ding!
Think whisper in a crowded room.
Think Twitter’s 140 characters.
Think Fortune Cookie.
Think bullet points.
Think importance.
Think.