Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Google Adds E-Commerce Tools & Shopify Partnership
The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020 — that’s a 44% increase from the year prior and the...
IDFA Doomsday Arrives
The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access to their device's...
Facebook Adds Scheduling for Stories and More
With the introduction of Facebook Business Suite last year, the social media giant has continued to make it easier for brands to manage their Facebook Pages while maximizing their presence on the platform. Late last week, Facebook announced several upcoming features...
10 Ways to Build Brand Trust
Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight of each and every digital step...
5 Ways LinkedIn is Helping Content Marketers
LinkedIn engagement has skyrocketed over the last year and doesn't show any signs of slowing down. They’ve even introduced a new internal position that focuses on developing content creation and engagement opportunities for platform users around the world.Microsoft5...
Google Guides Businesses Throughout Pandemic
Over the last year, Google has stepped up their support for businesses of all sizes affected by COVID-19. Vital resources and guidance are free for anyone in need. From online training to tips and tricks, Google has been working to simplify the way you can connect...
Facebook vs iOS 14
Apple’s looming privacy update has many brands and social media platforms feeling uneasy about the future of ad retargeting. In previous blogs, we discussed the initial reaction from Facebook and advertisers regarding the iOS 14 privacy changes and later postponement...
Conversions Up 32% For Email Ads During the Holidays
The 2020 holiday season has proved that digital ads and email marketing continue to be very powerful tools in a time when people are mostly home and making online purchases. Clickthrough rate (CTR) averages doubled and newsletter impressions increased 10 times from...
First-Party Data Becomes Top Priority For Marketers in 2021
With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a common way to track users' online activity. In addition, Apple...
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