Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Who – or What – is Speaking for Your Company?
AI and bots may be what's next online Automated response technology has often received a bad reputation for how frustrating it can be in over-the-phone and online situations, but recent artificial intelligence developments have brought a huge improvement to the art of...
Eight Quick Instagram Do’s and Don’ts
Social media has quickly become an integral part in almost every company's marketing strategy. The two biggest social media platforms for companies are Twitter and Facebook, but Instagram can also be a valuable social media tool. When used correctly, Instagram can...
Introducing Our Newest Smirker: Emily Martinez
Smirk New Media celebrated its seventh anniversary this summer. That milestone compelled us to step back and be grateful. We survived every variable a startup grapples with and adapted to those challenges. Watching our team grow was the best part. Each new face is...
Smirk New Media Names Allie Carrick President and Managing Partner
Smirk New Media announced Monday Allie Carrick has been named president and managing partner, effective immediately. Carrick is a six-year veteran of Smirk and has served as managing director for the last year-and-a-half. She will now lead Smirk’s team of strategists...
To Post or Not To Post
To post or not to post — that is the question. Tis nobler on social media to suffer the wrath of an audience than to post nothing at all. And by posting incorrectly? To die; to fail. We won’t continue to quote Hamlet, but what an outstanding guy. In this part of the...
Facebook Stories: Snapchat’s Evil Twin
They’ve done it again. After numerous attempts, Facebook has created something to try and outrun Snapchat for good: Facebook Stories. The feature is being tested in Ireland right now with plans to launch in other countries soon. Facebook Stories are based on...
The 5 Social Media Mistakes Most Likely to Cost You Your Job
Over the years, social media has gone from a niche communications tool to a large part of many people’s, and businesses, daily routines. Even though Twitter, Facebook, Instagram, etc., are accessible to anyone who knows how to set up an account and use a smartphone,...
Snapchat Users Aren’t Loving the New Update
Snapchat is one of the most popular apps among teens and young adults. Their most recent update, with the addition of a new search bar, aims to help Snapchat be more accessible to all. Katie Marshall, a Smirk strategist, has her own opinions about the Snapchat update....
Who Should Market to Millennials?
The millennial generation is the largest in U.S. history, even bigger than baby boomers. For that reason, many of our new clients believe their brand should market to millennials. Every client’s social media presence should be as unique as the products or services...
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