BEYOND THE BOOST
Social media advertising has expanded beyond boosted posts into immersive ad experiences capable of driving more meaningful leads and conversions.
SHOW UP WHERE YOUR AUDIENCE IS
Display advertising allows brands to target customers and prospects where they spend time, across millions of websites and apps.
REMARKETING ACROSS THE WEB
Remarketing lets you show ads to people who have visited your website, used your mobile app or engaged with you on social. We help clients effectively reconnect with customers.
THROTTLING SEARCH RESULTS
Effective paid search or SEM campaigns ensure your landing pages are placed in front of prospective customers immediately. We create PPC campaigns strategically optimized for performance results.
Smirk New Media is a leading digital advertising agency in the South Central region, partnering with brands in major markets across the U.S., such as Dallas, Denver, Chicago, Los Angeles — just to name a few. Since our founding in 2010, we have partnered with and executed elevated digital strategies for organizations of every size.
We offer out-of-market clients the competitive advantage of a professional agency experience at Oklahoma City prices. We take pride in the work we execute and are not a cheap solution by any means, but we benefit from a lower cost of living. With an emphasis on consistent communication, our leadership team and strategists strive to deliver a seamless, attentive client experience, regardless of where your business operates.
To reflect the brand's meticulous style, we coordinated with their internal team to ensure ads were cohesive with existing marketing efforts. With the same advertising budget, the campaign drove 91% more visits than the previous year's annual sale with an average cost per result of $1.10. Also, some of the most successful days of the campaign corresponded with their highest in-store traffic days.
Facebook has specific requirements for messaging and targeting on lead campaigns that do not apply to most other objectives. Our strategists worked to strike the right balance between compelling content and Facebook's restrictive terms of service. Within the first two months, 21 targeted users submitted their information to take the next step in engaging the firm's services. This effort was deemed extremely valuable by our client and a decision was made to increase spending on lead campaigns.
Outside of our ongoing advertising management services, Smirk developed the entire digital marketing strategy and tactical plan the organization executes across its digital platforms.
This campaign received 1,222 event responses and an $0.08 cost per response. According to Facebook, it ranked above 99% of other campaigns with similar objectives on cost and engagement. The offline result was a highly attended, successful event and a continued partnership.
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