Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

Crisis Mode Social Media Strategy

by Allie Carrick Open dialogue between business and consumer has never been more public, practical and immediate. Using Twitter and Facebook to publically address PR setbacks has become standard practice. However, using social media this way can be hazardous to your...

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Business Leads and Social Media

Just because you’ve started a social media presence doesn’t mean customers will automatically find you. Generating leads with social media takes some work, but with strategy your lead generation online could take off. Let’s focus a little on how we generate leads and...

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Boosting Your Twitter Visibility

Here is another in a series of great blogs by Smirk intern Allie Carrick about how to become a social media star. Effective social media strategy is proactive. The Twitterverse is vast, but there are ways to target those that actually benefit from your message. Here...

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Hootsuite vs. TweetDeck

Here's another post by Smirk intern Allie Carrick On October 5, a Huffington Post article talked about the “digital addiction” in America. According to the Nielsen Social Media Report for Q3 2011, Americans spent 53.5 billion minutes on Facebook in May 2011. In this...

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5 Ways to Stay Relevant on New Facebook

Guest post by Smirk Intern Allie Carrick With the new Facebook makeover, users won’t see your updates in their News Feed anymore, unless the user is incredibly active in liking, commenting and posting to the page. Your social media strategy must include convincing...

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