Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Can Small Businesses See Big Returns From Social Media?
By: Kurtis Wiles A new study conducted by TNS on behalf of LinkedIn found that 81 percent of small businesses (SMBs) are currently using social media to drive business growth and 94 percent are meeting marketing objectives through the integration of social media. The...
Facebook Announces Deal with Shutterstock, Updates Newsfeed
Over the past couple of days, Facebook made some announcements previewing promising new changes ahead for the social media giant. On Thursday, Facebook announced a new deal with Shutterstock that will make millions of stock photos in its library available for Facebook...
Tweetdeck Rehabs Its Look, Simplifies Functionality
After acquiring Tweetdeck in 2011, many of Tweetdeck's fans feared Twitter would simply shut it down after making extensive updates to Twitter's website and features. Instead, Twitter simply narrowed Tweetdeck's focus, worked on its web experience and gave the...
All Hail the Power of Hashtags
According to a new study by RadiumOne, 58% of social media users use hashtags on a regular basis. Of the study participants, 71% that admitted using hashtags were women and 44% were middle-aged. By this standard, hashtags are mainstream and one of the main ways people...
Social Influencers: An Undervalued Resource for Advertisers
Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power...
Facebook Announces News Feed Redesign
According to Facebook CEO Mark Zuckerberg, when Facebook first started, the news feed was filled with mostly text and now it's nearly 50% photos and visual content. Today reporters and social media fans around the world got a glimpse of Facebook's updated news...
Social Media Shakeups: Changes Hit Facebook, Tumblr Grows, Google+ Goes on…
There were some interesting developments and milestones reached in social media this week. Facebook is expected to announce plans to change its large, single column news feed. This would be the first major change to the news feed design in seven years. Rumor has...
Ultimate Social Media Graphic Size Guide
While working on a client project together, we reached out to our great friends at S Design Inc., suggesting their team tackle the Wild West world of social media graphic sizes. There are a few social media icon sizing guides floating around the web, but nothing...
A Pinterest Redesign: Subtle New and Improved Features
Successful social media platforms have taught us complacency is digital death. I could name some names, but I probably don't need to. The most popular platforms are constantly evolving and striving to improve. These changes usually initiate users to verbalize growing...
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