Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Google+ Splits into Photos, Streams, and Hangouts
A significant announcement from Google was overshadowed last week in the wake of “the dress” debate that split social media conversations. According to WIRED, Google+ has finally met its imminent demise as a competitor for Facebook and Twitter and has announced its...
The Thin Line Between Brand Relevancy and Trying Too Hard
We’ve all known that middle-aged relative that tries too hard to be hip with the times. They start conversations with sayings like “the good ol’ days” and tales of “when I was your age” and frequently asking what “you kids are calling it these days." Some brands have...
The Power of Real-Time Customer Service for Brands
It’s no a secret that customer service is what keeps people engaged and connected to brands. With social media, customer services reaches beyond the counter tops and into the hands of consumers. Tapping into this well stream of possibilities is essential for brands to...
Why Social Media Makes Sense for Small Businesses
Social media is this century’s Model T - the accessible and affordable vehicle that drives efficient interaction between small businesses and their audiences. According to Hubspot, 92 percent of marketers in 2014 viewed social media to be an important asset for their...
New Twitter Features Improve B2C Relationship
Twitter announced new features this week that have the ability to transform the way businesses can communicate with their audiences and each other. On Tuesday, Twitter added Direct Messaging with more than one person at a time and the ability to shoot, edit and share...
Check What’s Happening Before You Wreck Your Social Media
It is important to be conscious of current events when managing social media accounts. While using trends and events can be effective ways to relate to public through the things they’re talking about, we all know the stories of people retracting posts because of...
New “Erase” Law Allows Minors To Delete Social Media Posts In California
By: Kurtis Wiles California is now requiring social media companies to offer young users the opportunity to delete past internet postings. This new law is the first of its kind in the country, and has been hailed by some as a good step towards extending grace to...
4 Ways to Use Visual Storytelling on Facebook
By: Kurtis Wiles When you scroll through your newsfeed on Facebook, what catches your eye? Naturally, the big, colorful squares that contain an image are picked up by our eyes as being important and worth looking at. Pictures are the most easily recognized and...
The Latest and Greatest Social Media Statistics
By: Kurtis Wiles Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption...
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