Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Brand Storytelling on Instagram Exceeds Snapchat
By Michaela Lawson Instagram’s newest feature is making waves of controversy in the world of social media loyalty as the capability seems eerily similar to Snapchat Stories. The Facebook-owned photo-sharing app just launched Stories, a new feature that looks almost...
#ShopEdmond: Why Response Matters
By Michaela Lawson A local hashtag became the top trending topic on Twitter and even received national response on Friday amid other big ticket news items - Russell Westbrook's extension and the 2016 Olympics Opening Ceremony to name a few. The hashtag #ShopEdmond was...
Study: Ads on Social Media Are No Longer Optional
By Michaela Lawson Since working at Smirk, I don’t think a single day has gone by (okay, maybe that’s a little exaggerated) without hearing Allie say something about the necessity of putting money behind brand content on social media. And, low and behold, a recent...
Smirk Reacts: Instagram’s New Logo
By Michaela Lawson “We need to stand out a little more. Any ideas?” “Change the font.” “Change the layout.” “Change the logo.” “Change it all!” “Let’s break the Internet today.” That’s about how I imagine the conversation went at Instagram’s headquarters last week,...
Getting Your Event Noticed on Snapchat
By Michaela Lawson When Snapchat opened custom on-demand geofilters to everyone, brands and marketers everywhere went crazy about the news. However, these custom Snapchat geofilters have flown largely under the radar, and are most commonly used by cities and some...
Instagram Jumps Aboard the Algorithm Bandwagon
By Michaela Lawson Come one, come all to the bandwagon of algorithm freak-outs. Another social media platform sparked widespread panic among users and influencers after announcing the introduction of an algorithm to break up the reverse-chronological newsfeed. A...
Happy Birthday, Twitter
By Michaela Lawson Congratulations, Twitter! You’ve made it 10 years without being overshadowed or forced out of what’s popular. In the social media world, platforms are constantly emerging, changing and disappearing. To be among the top networks requires skilled...
Bridging the Social Media Skills Gap
By Michaela Lawson In the last 12 years of the evolving social media world, the number of users on platforms are ever-increasing, while marketers lack the confidence and skills for effective messaging on the different networks. The missed opportunities and lost...
Smirk Reacts to Facebook Reactions
Facebook’s Reactions feature rolled out globally in February and was met with excitement and criticism - as most things are - by people everywhere. After the initial dissatisfaction of Facebook still not having a “dislike” button, the Reactions available to users were...
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