Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Real-Time Scandals: The Benefits of Social Media Training
Social media provides so many opportunities to connect with the public instantly. The downside of the positive opportunities is the possibility for instant embarrassment. Twitter isn’t the top used social media network, but could arguably be the most powerful....
Why Smirk?
I often get asked about why Smirk New Media is called Smirk New Media. Here's a quick origin story: After trying a bunch of very stiff and "business-y" names on for size, my wife and I looked at each other and said it was time to just get real with the name of my new...
There is No Viral Button
As much as we’d all like there to be, there is no viral button on the internet. You can’t make a video which you think is clever and turn it into a worldwide meme. The right things need to happen in the right order for your cat to be the next Grumpy Cat or for your business to become the next Ojai Taxidermy.
The Effect of Real-Time Marketing
By Allie Carrick, Strategist The word marketing’s first known use was in 1561. Successful organizations always evolve and thrive with world changes. First, print advertising appeared when Gutenberg invented moveable type in 1450. Then, the first American magazine was...
How Adopting a “Pay-to-Play” Strategy Could Be Trouble for Facebook & Others
Since their inception, social media companies like Facebook and Twitter have faced a common challenge: how to generate revenue. With the basic service being free for users, these companies have been forced to look at other ways to monetize themselves other than...
5 Tips to Hiring the Right Social Media Agency
Today"s savvy business owners understand the power of social media marketing and the impact it can have on the bottom line, but they lack the time to dedicate to managing their social media networks. For this reason, many companies are now turning to third parties to...
Joel Fortner: How to Find Your Ideal Customer and Why It’s Important
This is a guest post by Joel Fortner, a friend of Smirk New Media who works out of the Washington D.C. area. Joel is a small business marketing coach. He founded BlueBridge Communication to help small business entrepreneurs improve...
Is Google Introducing the Web’s Future with Fiber in Kansas City?
By Matt Derrick, Smirk Kansas City After nearly 18 months of wonderment, speculation and imagination, Google finally unveiled what its fiber-to-the-home initiative in Kansas City will look like. It’s definitely an interesting picture, albeit a work in progress. Here’s...
The Poetry of Social Media Content
Back in the olden times, I was an English major, and spent my college days deciphering the cantos of Ezra Pound, skimming my way through "The Love Song of J. Alfred Prufrock" and diving into the deep end of William Carlos Wlliams. As corny and odd as it may sound,...
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