Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Vine: What You Need to Know
Less than three weeks ago, Twitter launched its newest project titled "Vine" - a video sharing service that allows users to attach short, 6-second clips of video with sound to their tweets or post as a stand alone video on the Vine platform. Many believe Twitter...
A Pinterest Redesign: Subtle New and Improved Features
Successful social media platforms have taught us complacency is digital death. I could name some names, but I probably don't need to. The most popular platforms are constantly evolving and striving to improve. These changes usually initiate users to verbalize growing...
Oklahoma Social Media Crowd Charges to Art’s Defense
There are plenty of entries in the Big Book of People Who Have Underestimated Social Media (and the Internet) including entertainment executives, snarky marketers, defenders of traditional content creators, Joe Theismann, etc. Added to the list recently was another...
Social Media and Super Bowl XLVII
Super Bowl 2013: Go viral or good riddance. Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one...
An Example of Social Media Done Right
By definition, marketing is the action or business of promoting and selling products or services. But many in executive management positions at small- to medium-sized companies find it difficult to grasp the concept that engaging in social media isn't about pushing...
Social Media in the Workplace: 5 Mistakes You Shouldn’t Make
Every organization faces a choice on what popular websites to allow on company computers. Social media is the taboo of the last few years. Social media availability isn't necessary for every industry, but certain social tools can encourage digital team collaboration...
Technology, Teens and What Parents Need to Know
With the explosion of mobile technology over the last decade, specifically smartphones, parents are having a tough time keeping up with the latest trends. It"s no longer cool to use Facebook or even Twitter. Teens are moving to less known social media platforms such...
Trust, Truth and What to Make of Te’o
My thoughts on Manti Te'o case: The web has changed the way we think about relationships. Who "our friends" are is different than a few years ago, when a thin connection and a couple of online chats didn't constitute something to be thought of as a real friendship. Of...
Instagram and Advertising: How Will it Evolve for Marketers
Facebook-owned Instagram app capitalizes on the fact that people love visual media. This free smartphone app allows users to upload and edit personal photos, then view and comment on other users images in a real-time feed. Instagram differs from other social platforms...
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