How Smirk helped a restaurant franchise reach almost 2 million people for pennies per impression.

Johnny Carino's Black Logo

Industry

Hospitality

Service Area

Oklahoma & North Texas

Results Timeline

6 months

The Situation

One of Smirk’s long-standing clients, KampCo Foods is a franchisee that owns and operates all Johnny Carino’s restaurants in Oklahoma and North Texas. In 2018, Facebook began prioritizing content that sparked meaningful social interaction and rewarding video content over static imagery. Smirk proactively aligned Johnny Carino’s social content strategy with this algorithm change to effectively grow their audience and maximize brand awareness.
2019 amaokc social media award of excellence

2019 AMAOKC Social Media Award of Excellence

2019 amaokc people's choice award

2019 AMAOKC People’s Choice Award

The Solution

Smirk created a social media video campaign called “Johnny Carino’s: Menu in Motion.” We crafted 70 short motion graphics that highlighted new promotions and 40 featured menu items in less than 6 months. With Facebook video ads earning views for pennies and moving imagery significantly improving message retention, this content strategy was the best way to maximize the client’s budget and results.
johnny carino's ravioli motion graphic screenshot
johnny carino's happy hour motion graphic screenshot
johnny carino's mozzarella sticks motion graphic screenshot
johnny carino's shrimp scampi motion graphic screenshot
johnny carino's drinks motion graphic screenshot
johnny carino's wings motion graphic screenshot
johnny carino's salad motion graphic screenshot
johnny carino's family night motion graphic screenshot
johnny carino's chicken parmesan motion graphic screenshot
johnny carino's dessert motion graphic screenshot
johnny carino's drink motion graphic screenshot
johnny carino's italian nachos motion graphic screenshot

The Results

Our video-centric strategy lowered the client’s advertising cost per result by more than 90% and sparked a notable increase in page engagements across all Johnny Carino’s pages within the franchise. Along with positive feedback from the client, Smirk earned two awards for this campaign from the OKC chapter of the American Marketing Association in 2019: The Social Media Award of Excellence and the People’s Choice Award.
-90.63%
Cost Per Result
1,889,235
Total Impressions
23,507
Page Engagements
+4,508%
Video Views

Build a better social strategy.

Smirk New Media White Logo
10 NE 10th Street
Oklahoma City, OK 73014
(405) 582-0766

Quick Links

Blog
Events
FAQ
Services

Keep Up With Smirk