How Smirk helped an online jewelry store build its first Facebook advertising campaign to reach 150,000+ new customers and drive sales.

silver linens jewelry



Service Area


Results Timeline

3 months

The Situation

Silver Linens Jewelry is a boutique jeweler based out of Quinlan, TX, that serves a national customer base. The artist and founder crafts high-quality, one-of-a-kind pieces inspired by history. Silver Linens partnered with Smirk to launch its first social media advertising campaign on Facebook and Instagram to reach new prospects, tell the brand’s unique story and drive sales.
award-winning case study

American Marketing Association OKC

2021 People’s Choice Award

award-winning case study

American Marketing Association OKC

2021 Award of Excellence

The Solution

Silver Linens Jewelry is a dream social media advertising client. With a unique brand story and an online shop filled with beautiful jewelry, the major challenge for Silver Linens was finding the right buyer for the right piece on a small ad budget. Smirk started building our strategy by identifying available pieces with deep connections to large, active communities online. We crafted audiences that were catered to each piece we were promoting. We updated the product listings on their e-commerce site to align with SEO and UX best practices before sending new visitors to the site. Smirk created original graphic and video content as well as personalized ad copy for each audience. We launched the campaign with A/B testing on all audiences, ads and creative. Then, we analyzed and optimized until their first campaign was successful.

Silver Linens Jewelry Graphic
Silver Linens Jewelry Graphic
Silver Linens Jewelry Graphic
Silver Linens Jewelry Graphic

The Results


Sales Goal Exceeded

Site Visitors
Average CPC

The artist put her heart and soul into each piece she hand-crafted, and one of our goals was to reach the right audiences who would not only be interested in purchasing but would see the value in her unique pieces. The results we achieved for their first campaign were astounding. We’re excited and honored to have won not only one but two top awards from the American Marketing Association for our efforts on this project.


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Oklahoma City, OK 73104
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