How Smirk helped an online jewelry store build its first Facebook advertising campaign to reach 150,000+ new customers and drive sales.

Award of Excellence

Silver Linens Jewelry is a dream social media advertising client. With a unique brand story and an online shop filled with beautiful jewelry, the major challenge for Silver Linens was finding the right buyer for the right piece on a small ad budget. Smirk started building our strategy by identifying available pieces with deep connections to large, active communities online. We crafted audiences that were catered to each piece we were promoting. We updated the product listings on their e-commerce site to align with SEO and UX best practices before sending new visitors to the site. Smirk created original graphic and video content as well as personalized ad copy for each audience. We launched the campaign with A/B testing on all audiences, ads and creative. Then, we analyzed and optimized until their first campaign was successful.