How Smirk increased a music group’s Domain Authority by 47% in only 2 months.
Situation
Shunia is a new-age duo that creates music using ancient chants and polycultural rhythms. A previous developer had built Shunia’s website using static HTML, preventing them from directly accessing or editing any pages. The website also was lacking key SEO optimizations due to a backend setup which left Google unable to read it. As part of an ongoing partnership with Smirk, Shunia needed a new, easy-to-use website to help grow their digital footprint.
American Marketing Association OKC
Website Design/Redesign Award of Excellence
American Marketing Association OKC
Social Media Tactic Award of Excellence
Transitioning the look and feel of Shunia’s brand from an old hard-coded site to the visual builder Divi was a fun challenge. It was incredibly rewarding to provide Shunia with a site that represents who they are and gives them the tools to reach new audiences.
SENIOR STRATEGIST
Solution
The Smirk team wanted to ensure Shunia had complete control over their website and the ability to make changes as needed. We began by replicating the entire website within WordPress and Divi with the addition of a new blog page. In addition to making essential SEO optimizations, our team created new graphics, banners, blog content and optimized copy for the website.
Results
Scroll for Full Homepage
Scroll for Full Mantras Page
Scroll for Full Blog Page
Scroll for Full News Page
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