Branding, Design, Videography
The Rebranding Process
Like all projects, the Smirk team approached this rebranding with extensive research and internal review. Dozens of logos were created in an attempt to convey Skyline’s outreach to people living on the margins in the shadows of downtown Oklahoma City.
Smirk presented the top logo options for review by their board of directors and a final option was chosen. From the selected design, Smirk developed brand standards and a new brand tagline:
Badge development for individual services
It was important to the Skyline team that the new branding was able to seamlessly adapt to their different areas of service. We created dedicated badges for their eye clinic, food resource center, wellness program and style shop that aligned with the new brand standards.