Branding, Design, Videography
Skyline Urban Ministry enlisted Smirk to execute a complete rebranding for their nonprofit organization. Our goal was to distinguish the Skyline brand with a consistent, thoughtful design highlighting the important work they do in the heart of Oklahoma City. Their new branding needed to reflect the growth and evolution of the organization since its founding in 1969 as well as be inviting to people of all backgrounds. Skyline’s rebranding debuted at their biggest fundraising event of the year.
The Rebranding Process
Like all projects, the Smirk team approached this rebranding with extensive research and internal review. Dozens of logos were created in an attempt to convey Skyline’s outreach to people living on the margins in the shadows of downtown Oklahoma City.
Smirk presented the top logo options for review by their board of directors and a final option was chosen. From the selected design, Smirk developed brand standards and a new brand tagline:
Badge development for individual services
It was important to the Skyline team that the new branding was able to seamlessly adapt to their different areas of service. We created dedicated badges for their eye clinic, food resource center, wellness program and style shop that aligned with the new brand standards.
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