How Smirk increased an online bank’s linking domains by 105.77% in less than 6 months.

Vio Bank logo

Industry

Banking & Finance

Service Area

National

Results Timeline

5 months

The Situation

Vio Bank is an online bank and a division of MidFirst Bank offering nationally competitive high-yield savings and CD rates. As an online-only institution, the brand is entirely reliant on its online presence and SEO to acquire new account holders. In March 2019, the Smirk team conducted an in-depth audit of the Vio Bank SEO and relevant digital assets. The findings of the audit provided benchmarks for the bank’s growth and outlined opportunities for organic search improvement. Vio Bank was looking to improve their SEO, Domain Authority and compete with other national online banks for valuable keywords.
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset
Vio Bank SEO Asset

The Solutions

Based on findings in the audit, an SEO strategy was developed to optimize Vio Bank’s online presence. Technical SEO troubleshooting was conducted to resolve mobile-friendliness issues. The remaining optimizations aligned on-page SEO with industry best practices, enhanced UX, and increased the shareability of Vio Bank links.
Vio Bank Mobile-Friendly Test March 2019

Google's Mobile-Friendly Test

March 2019
Vio Bank Mobile-Friendly Test August 2019

Google's Mobile-Friendly Test

August 2019

The Results

After five months, Vio Bank had seen a significant improvement in organic search performance and a noticeable increase in new accounts. Additionally, the online bank met its 2019 account holder investment goal almost two months ahead of schedule.
+40.91%
Domain Authority
+105.77%
Linking Domains
+58.47%
Ranking Keywords

Boost your search visibility.

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