How Smirk increased an online bank’s linking domains by 105.77% in less than 6 months.

Vio Bank is an online bank and a division of MidFirst Bank offering nationally competitive high-yield savings and CD rates. As an online-only institution, the brand is entirely reliant on its online presence and SEO to acquire new account holders. The Smirk team conducted an in-depth audit of the Vio Bank SEO and relevant digital assets. The findings of the audit provided benchmarks for the bank’s growth and outlined opportunities for organic search improvement. Vio Bank was looking to improve their SEO, Domain Authority and compete with other national online banks for valuable keywords.

After five months, Vio Bank had seen a significant improvement in organic search performance and a noticeable increase in new accounts. Additionally, the online bank met its account holder investment goal for the year almost two months ahead of schedule.