How Smirk executed a city-wide digital campaign that reached over 300,000 Oklahoma City residents for the 2020 Census.

be counted okc 2020 census logo

Industry

State & Local Government

Service Area

Oklahoma City

Results Timeline

4 months

The Situation

Smirk designed a comprehensive organic and paid social media strategy for the City of Oklahoma City as part of efforts to increase responses to the 2020 Census. In partnership with the Be Counted OKC committee, we encouraged survey participation through education in historically undercounted populations as well as dispelled common misinformation surrounding the census.
okc martin luther king jr. day parade

The Solution

We utilized the City of OKC’s social media channels to address the critical services impacted by the census count and common pain points regarding taking the survey. Our English and Spanish campaigns delivered community-centric messaging to zip codes that had been previously undercounted in the census.
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography
Be Counted OKC 2020 Census photography

The Results

Our extensive city-wide organic and paid campaigns drove significant traffic directly to the 2020 Census website. By the time our project wrapped up, OKC was surpassing the national average census self-response rate.
okc led the national average in census responses during the project

Oklahoma City led the national average in census responses during the project

15
Targeted Audiences
1,500,000+
Ad Impressions

Is your message reaching the right people?

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10 NE 10th Street
Oklahoma City, OK 73014
(405) 582-0766

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