Hammerstone Construction Group

Brand Identity, Branding, Design and Photography

Smirk was tasked with developing an original brand identity for a construction subsidiary of the Cheyenne and Arapaho Business Development Corporation. The construction group serves the Tribal communities and the wider state of Oklahoma. Our goal was to communicate a strong reputation and reliable craftsmanship with an homage to historical tools that have long-standing cultural significance. This was the third naming and branding project Smirk completed with the Cheyenne and Arapaho Tribes.

Hammerstone Construction Group Photography

Brand Naming & Visual Identity Development

Like all projects, Smirk approached the naming and branding of this entity with extensive data-driven research. We generated hundreds of names and completed a thorough internal review process to solidify the strongest options. Smirk organized external focus groups to gather valuable data for the client on the finalists. “Hammerstone Construction Group” was selected as the new brand’s name. As a well-known tool within Native communities across the continent, the hammerstone represents centuries of strength and skilled craftsmanship. Following the naming of the enterprise, a cohesive brand identity and story was developed.

Hammerstone Construction Group Photography

LOGO:

hammerstone construction group logo

ICON:

hammerstone yellow icon
hammerstone black icon

The Hammerstone Promise

Hammerstone Construction approaches each project by putting safety, excellent craftsmanship and community enrichment first. We empower the Tribes through economic development and employment opportunities.
Hammerstone Construction Group Photography
Hammerstone Construction Group Photography
Hammerstone Construction Group Photography
Hammerstone Construction Group Photography
Hammerstone Construction Group Photography
hammerstone font and colors
hammerstone branding materials

Highlight Your Values Through Branding

Share your story with your audience.

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10 NE 10th Street
Oklahoma City, OK 73014
(405) 582-0766

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