How Smirk redesigned a commercial electrical contractor’s website to attract new employees

Delco Electric is a family-owned commercial electrical contractor. For four decades, they’ve been at the forefront of game-changing projects across the Oklahoma City metro. Delco has a constant need to expand their skilled trade team to keep up with project demand.

Delco’s last website was built more than a decade ago, prior to mobile devices dominating web traffic. Smirk set out to design a mobile-friendly website with updated information.

We didn’t want to build Delco a new cookie-cutter website — we wanted their exceptional legacy to stand out online. Delco described their vision for the new site as an engine for high-quality talent recruitment from our early talks. We developed a sitewide SEO and UX design strategy to accomplish these goals.

Delco’s old website was inaccessible to their team due to its construction. Smirk created a WordPress site within a visual builder to give it the freedom to grow uninhibited with their business and simplify any future website edits.