Black Prairie Bison

Brand Identity, Branding, Design, Photography
Through an ongoing full-service partnership, the Cheyenne and Arapaho Business Development Corporation asked Smirk to develop a brand identity for a new enterprise raising and selling premium bison products across the U.S. In executing the naming and branding of this new concept, our goal was to build a brand that embodied the strong history and cultural connection between the Cheyenne and Arapaho Tribes and bison.
Black Prairie Bison Photography

Brand Naming & Visual Identity Development

Data-driven research is at the core of every Smirk service. Smirk considered and thoroughly vetted hundreds of brand name options. After extensive internal and external review with focus groups and Tribal leadership, the name Black Prairie Bison was selected. The prairie being “black with bison” is a historic sign of prosperity for both Tribes, even today. From this name, Smirk created an entire brand story and visual identity.
Black Prairie Bison Photography

Primary Logo:

Black Prairie Bison Primary Logo

Secondary Logos:

Black Prairie Bison White Logo
Black Prairie Bison Icon
Black Prairie Bison Photography
Black Prairie Bison Photography
Black Prairie Bison Photography
Black Prairie Bison Photography
Black Prairie Bison Photography
Black Prairie Bison Photography

Color Scheme:

Typography:

Black Prairie Bison Typography

Your Title Goes Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Black Prairie Bison Collateral

Smirk Builds Better Brands

Bring your vision to life.
Smirk New Media White Logo

4 NE 10th Street, Suite #454
Oklahoma City, OK 73104
(405) 582-0766

Quick Links

Blog
Events
FAQ
Services

Keep Up With Smirk