How Smirk took an IT company with no online presence to the first page of search results.
amshot is a software and IT company for small-to-medium businesses located in downtown Oklahoma City. As a B2B company who has primarily acquired new business via word-of-mouth, amshot’s website was lacking a basic SEO foundation. In January 2018, amshot’s website had almost no search visibility, was not optimized for SEO best practices and had a Domain Authority of 8. Additionally, they were not ranking on the first 15+ pages of organic search results for both branded and non-branded keywords.
Award-Winning B2B SEO Case Study
Smirk has never produced "filler" content. Their practices always align strategically with our goals, and they consistently deliver new and unique ideas to improve our branding and advance our business. "New Media" isn't just a catchphrase — Smirk truly stays up-to-date on the latest developments in the digital world and puts them into practice.
MICHAEL C. THOMAS AMSHOT, FOUNDER & DIRECTOR OF IT SOLUTIONS
Within the first two months of the project, amshot was ranking in the first position on the first page of search results for all branded keywords. By the end of the campaign, amshot was also ranking on the first page of search results for the top five non-branded keywords, a huge improvement since the brand had no ranking keywords at the beginning of 2018. Device-specific optimizations on each page resulted in a fully mobile-friendly website. The amount of website traffic and the quality of those users increased steadily throughout the year. Additionally, the amshot team reported receiving positive feedback on their revitalized website and user experience (UX) from clients and prospects. They also communicated that the site was a better representation of their vibrant culture, taking note that we incorporated their brand colors, the custom artwork they commissioned from Sam Washburn and conversational but informative language on every page.
Google’s Mobile-Friendly Test
1st-page, 1st result for all branded keywords in less than 2 months
1st page ranking for top 5 non-branded keywords targeted 1st–3rd page ranking for top 8 non-branded keywords targeted