Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

Social Media and Super Bowl XLVII

Super Bowl 2013: Go viral or good riddance.  Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one...

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Social Media in the Workplace: 5 Mistakes You Shouldn’t Make

Every organization faces a choice on what popular websites to allow on company computers. Social media is the taboo of the last few years. Social media availability isn't necessary for every industry, but certain social tools can encourage digital team collaboration...

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Instagram and Advertising: How Will it Evolve for Marketers

Facebook-owned Instagram app capitalizes on the fact that people love visual media. This free smartphone app allows users to upload and edit personal photos, then view and comment on other users images in a real-time feed. Instagram differs from other social platforms...

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Real-Time Scandals: The Benefits of Social Media Training

Social media provides so many opportunities to connect with the public instantly. The downside of the positive opportunities is the possibility for instant embarrassment. Twitter isn’t the top used social media network, but could arguably be the most powerful....

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