Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Smirkcast Episode 5: Brand Content Value vs. Noise
In this episode of Smirkcast, Smirk New Media strategist Allie Carrick explains why content should still be the foundation of any social media strategy, how to put content quality first and breaks down what effective content looks like for brands these days. Allie...
Google+ Splits into Photos, Streams, and Hangouts
A significant announcement from Google was overshadowed last week in the wake of “the dress” debate that split social media conversations. According to WIRED, Google+ has finally met its imminent demise as a competitor for Facebook and Twitter and has announced its...
Moneyball Comes to Social Media
Mark Zuckerberg is many things, but he's not a dummy. He's also a multi-billionaire. He also holds (and pulls) the strings on a social media platform very important to us and our clients. So it's been no surprise as Facebook has become more focused on money. Since...
Smirkcast Episode 4: Social Media Landscape Changing Fast
Smirk New Media strategist Allie Carrick brings back Smirkcast, our podcast breaking down the changes, strategies, campaigns and content winning in the world of social media. This week, Allie breaks down all the changes that have happened in social media since the...
The Thin Line Between Brand Relevancy and Trying Too Hard
We’ve all known that middle-aged relative that tries too hard to be hip with the times. They start conversations with sayings like “the good ol’ days” and tales of “when I was your age” and frequently asking what “you kids are calling it these days." Some brands have...
Social Media’s Rapid Changes: Who’s Your Lookout?
Quick quiz, hotshot: What did Facebook do this week to radically change online advertising? Answer. What did Twitter do last week to pump up Tweetdeck and transform social media content management? Answer. What was the hot hashtag during the Academy Awards? Answer. If...
Rediscovering a Redesign
What is it about February? Maybe it's the ability to breathe after the busyness of the holidays and the inevitable re-evaluation of all things that happens around New Year's. That one-one punch, along with the fun and challenges that come with our continued growth...
The Power of Real-Time Customer Service for Brands
It’s no a secret that customer service is what keeps people engaged and connected to brands. With social media, customer services reaches beyond the counter tops and into the hands of consumers. Tapping into this well stream of possibilities is essential for brands to...
Why Social Media Makes Sense for Small Businesses
Social media is this century’s Model T - the accessible and affordable vehicle that drives efficient interaction between small businesses and their audiences. According to Hubspot, 92 percent of marketers in 2014 viewed social media to be an important asset for their...
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