By Michaela Lawson Since working at Smirk, I don’t think a single day has gone by (okay, maybe that’s a little exaggerated) without hearing Allie say something about the necessity of putting money behind brand content on social media. And, low and behold, a recent...
Since their inception, social media companies like Facebook and Twitter have faced a common challenge: how to generate revenue. With the basic service being free for users, these companies have been forced to look at other ways to monetize themselves other than...
