The rise of Pinterest is one of those unavoidable stories if you live in the world of social media.
The site is the hottest platform going and there are statistics and infographics sprouting up like dandelions to prove it. BOOM:
So what is that supposed to teach us about the state of social media and how company can reach customers?
Here are a few quick lessons to take from Pinterest”s rise, how people use the site and what it means for content.
- Wishlists still matter: Pinterest is the web equivalent of tearing pages out of magazine, throwing scraps of papers in a tickler file and dreaming. There”s always been a value in atoledo giving users the ability to store – just ask Evernote – but this combination of being able to store and share has been the secret sauce for Pinterest. As someone told me about Pinterest: “It”s clothing your imaginary kids, decorating your imaginary house and cooking your imaginary meals.” Imagination matters.
- Demographics have muscle: You can”t ignore the powerhouse of women with disposable income. The rich data we are able to draw from social media dives it so much value. Knowing who is looking at what – and using that information to drive traffic and conversions – makes Pinterest a showcase for how to display content.
- Social media strategists like Smirk New Media, and companies that are tackling their own web marketing, need to be on their toes when it comes to adding platforms to their plans. For some Pinterest is a perfect match, for others, not so much. Knowing sites that are worth the investment and could bring the return is why having a pro helping craft a strategy is a good idea.