Differences

I’m sitting here right now at Panera Bread overhearing a discussion at the other table between a social media consultant and a would-be client.
Makes me wonder, “Is this how I sound?”
Makes me wonder, “How do I differentiate myself?”
That’s just the nature of this business now – and really any business dealing with ideas, advice and the squishiness of the web – how is my strategy, presentation and image different from the crowd.
I’d like to say I’m different because of my experience and background (journalism is nothing if not sharing information with customers).
Or maybe it’s confidence or remembering and explaining the information that answers people’s questions.
But the more I think about it, perhaps it’s best to keep striving and refining to find that distinction. It’s another great carrot to keep out in front of you.
Self-satisfaction is the enemy of success.