Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

To Post or Not To Post

To post or not to post — that is the question. Tis nobler on social media to suffer the wrath of an audience than to post nothing at all. And by posting incorrectly? To die; to fail. We won’t continue to quote Hamlet, but what an outstanding guy. In this part of the...

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Facebook Stories: Snapchat’s Evil Twin

They’ve done it again. After numerous attempts, Facebook has created something to try and outrun Snapchat for good: Facebook Stories. The feature is being tested in Ireland right now with plans to launch in other countries soon. Facebook Stories are based on...

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The 5 Social Media Mistakes Most Likely to Cost You Your Job

Over the years, social media has gone from a niche communications tool to a large part of many people’s, and businesses, daily routines. Even though Twitter, Facebook, Instagram, etc., are accessible to anyone who knows how to set up an account and use a smartphone,...

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Snapchat Users Aren’t Loving the New Update

Snapchat is one of the most popular apps among teens and young adults. Their most recent update, with the addition of a new search bar, aims to help Snapchat be more accessible to all. Katie Marshall, a Smirk strategist, has her own opinions about the Snapchat update....

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Who Should Market to Millennials?

The millennial generation is the largest in U.S. history, even bigger than baby boomers. For that reason, many of our new clients believe their brand should market to millennials. Every client’s social media presence should be as unique as the products or services...

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New Updates to Keep You LinkedIn

470 million people have profiles on LinkedIn. LinkedIn was founded 15 years ago and has transformed as a company and platform through updates, CEO changes, Microsoft’s acquisition and transitioning from an all online website to an application. Lennon Patton, Smirk’s...

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Communications Lessons from Martin Luther King, Jr.

“I have a dream…” Delivered by one of the greatest orators ever, Martin Luther King, Jr., this speech still echoes the fundamental beliefs of the civil rights movement decades after it was spoken. The March on Washington, where this famous moment occurred, was one of...

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The Boomerang Theory

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn't. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the...

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Twitter Might Let Users Edit Tweets. Finally.

“You can only edit a tweet if you are a verified user, meaning you have a blue check mark next to your twitter handle,” said Jack Dorsey, CEO of Twitter, in response to another Twitter user. For avid tweeters, tweet editing capabilities could be a game changer. On...

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