Author: Allie Carrick

09 Aug

Step on Up Content Creators – We’re Hiring

Allie Carrick Job Postings Tags: , ,

Smirk New Media is hiring digital marketing content creators to join our team in Oklahoma City. Our content creators are problem-solvers for our clients’ digital marketing needs. These storytellers collaborate with our account managers on a range of projects, executing the content that helps our clients achieve their online goals.

Check out the position description below and let us know if you think you’re up to the job. Apply by emailing your resume, clips and a brief message to info@smirknewmedia.com

Content Creator

Location: Oklahoma City, Oklahoma

Time Requirement: FT 40 Hours / Week

We need a technically proficient writer who can wear a range of hats (these are metaphorical, you will not be required to actually wear a hat). We need someone who will take ownership of his or her tasks, is motivated to deliver great work and can move seamlessly between the strategic and tactical elements of the position.

Why Smirk? Smirk is one of the fastest growing independent digital marketing agencies in the region, working with brands of all sizes from local Oklahoma businesses to Fortune 500 companies. We love what we do and who we work with. We’re passionate about going above and beyond for our clients. We challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd and have a great time doing it.

What We’d Like to See

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • A staggering amount of competitive fire, inspiring humility and deep self-awareness.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Visual thinker with an eye for dynamic content ideas.
  • Team player able to seamlessly integrate into a diverse group.
  • Ability to meet deadlines and communicate effectively with team members.
  • Accepting of productive feedback on tasks.
  • An interest in digital media with active accounts across key social media platforms.
  • Comfortable responsibly managing tasks while working remotely.
  • Photography experience is a plus.

Position, Duties & Responsibilities

  • Entry level position that reports to Smirk’s senior strategist.
  • Marketing, PR, Advertising, or Strategic Communications degree preferred, but not required.
  • Write creative, engaging marketing content specific to each digital platform.
  • Craft blog content and web content using effective SEO practices.
  • Stay current on the latest digital trends.
  • Analyze platform metrics and adapt content strategies accordingly.
  • Collaborate closely with our senior team and strategists in the production of client projects, websites or social media content.
  • Execute analytical research utilized in strategy development.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule.
  • Opportunity to work with an interesting and varied group of clients.
  • Opportunities for professional growth and upward mobility within the company for high-performing team members.
  • Insurance and YMCA membership offered.
  • Unlimited access to the Ms. Pac Man machine in our office.
19 Jun

Meet Smirk’s New Content Creator: Becky Dubner

Allie Carrick social media 0 Comments

Smirk New Media has a rich history of attracting incredible talent to its internship program. Up until this point, 36 percent of our full-time team members started in an internship role over the lifetime of the company. Smirk interns are immersed in digital marketing strategy and contribute to real client projects. With this head start, Smirk interns turned team members have gone on to be some of our high-performing contributors. I am thrilled to announce Smirk is adding another member to this illustrious club, Becky Dubner.

Becky Dubner joins our team as a content creator. Over her year-long internship, she displayed a keen eye for visual content and dedication to her varied client-related assignments. After her graduation from the University of Oklahoma where she was recognized as the top Advertising student, we were excited to learn she’d chosen to start her career with our team. I can’t wait for Becky to unleash her creative skills on innovative content solutions for our clients. Without further delay, I’ll let her introduce herself.

Meet Becky Dubner

First, am I Beyonce or Becky? It’s hard to say, maybe a little bit of both. I grew up in Houston which was the best place to be young and without limits alongside a rich culture, big landscapes and big dreams. A lot of people ask me why I chose Oklahoma and the truth is, it was an “in the shower lightbulb” moment for me. Deciding to go to the University of Oklahoma was the best decision I could have made. It brought me glowing relationships, new endeavors in another city, and it let me learn my aspirations and ambitions and take them by storm.

I thought I was going to grow up and be on Broadway one day, but advertising and design, especially, became my new passion (other than singing horribly to the Wicked soundtrack every chance I got). I love graphic design almost as much as I love cats, so I chose a career where I stare at a computer for 12 hours a day and I have no regrets. My motto is “create endlessly” so that you can keep going and growing — just keep swimming my friends.

As an intern, Smirk was a shiny sash and tiara for me. I was able to find my perspective on photography again and enhance my skills with content creation. Now, I get to do all the stuff I love and work with a team that loves it just as much as I do. Digital media is how we keep up with the day-to-day. I love Instagram for my photos, but Twitter is where I get most of my laughs. I think that is the key. When content, no matter which platform, can make you smile, laugh or even make you stop for an extra second is what makes it great. The fact that you are giving up just a little something of yourself because something online made you do so speaks for itself.

If you hadn’t guessed already, I dedicate my time outside the office and off the computer screen to being a mom to my cat, Sophie and my dog, Jack (I hope they get me that “best mom in the world” mug for Mother’s Day soon). I do the occasional knit a scarf thing and I’m a big, fat Yogi. I’m always down for a good chat over coffee, and I’ll be your best friend if you let me.

15 May

Meet Smirk’s Creative Strategist: Rachel Haynes

Allie Carrick Smirk culture Tags: , , , , , 0 Comments

Every year that Smirk New Media grows older, we focus on how our company’s growth can best serve our team and clients. We plan to take significant steps forward as a company this summer and this is the first of those exciting announcements. We are thrilled to welcome our new creative strategist to the Smirk family, Rachel Haynes.

Rachel brings vast client experience and new creative capabilities to our team. Her areas of expertise include design, branding, animation and video. Moving imagery is by far the most impactful and engaging form of content across digital and social media platforms. Her track record in motion design is unique in our market. She will help our clients connect with their audiences visually and differentiate themselves online.

Outside of her professional expertise, Rachel Haynes is a great human. We know she’s going to have a positive impact on our team culture and our clients will love working with her. With that said, I’ll give Rachel the floor to introduce herself.

Meet Rachel Haynes

I’m a Tulsa native that graduated from Oklahoma State University with a degree in Graphic Design. I started my career in Oklahoma City as a Motion Designer at a creative agency. I was fortunate enough to work on a wide range of design projects for clients in retail, education, sports and recreation, and healthcare industries. I was promoted to Art Director in 2016 where I led the rebranding of the agency and transitioned into leading graphic design, motion design, and video projects.

I’m part designer, animator, art director, illustrator, and videographer. Why the range? Well, it boils down to one thing: I just love this stuff. I’m constantly learning everything I can about this field and I always jump at the opportunity to expand my skill set.

So, what’s there to love about design? Design is such a powerful storytelling tool that lends itself to digital marketing. All facets of design are full of possibilities, but I’m especially passionate about motion design and all the ways it can serve clients. It’s such an exciting time for motion design. It’s great seeing motion designers continue to push the envelope and do some really amazing things.

I am thrilled to start my position as a creative strategist at Smirk New Media. The opportunity to use my skill set to help grow the creative department with the exceptional team here at Smirk is beyond exciting. I can’t wait to dive in and start creating.

When I’m not designing, I also enjoy reading, rock climbing and hiking up the occasional mountain. I always say yes to dessert and never skip over title sequences.

10 Apr

We Need to Talk About Facebook – New Blog Series

Allie Carrick Facebook, social media Tags: , 0 Comments

When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all, online platforms had free rein to make their own rules and went mostly unregulated in the Digital Age.

Today, Facebook Founder and CEO Mark Zuckerberg testified before Congress giving his account of where the company failed to prevent their platform from being used to harm the public interest. Full disclosure, this post was written before Zuckerberg testified, but there’s no doubt his appearance will be significant. Facebook representatives have appeared before Congress many times to testify on various subjects, but this is different. Zuckerberg appeared for damage control.

As I’ve spoken with clients, prospects, and members of our community in the past few weeks, it’s clear there are a lot of questions about what actually happened in this situation, how Facebook will change because of it, and how those changes will impact both users and brands on the platforms. Through this blog series, we hope to provide you with more clarity on the headlines and our perspective on what this means for social media marketing and digital advertising.

Allie Carrick is president and managing partner of Smirk New Media.

Editor’s Note: This is the first blog in a content series by Smirk New Media about the Facebook Cambridge Analytica scandal. Next in Smirk New Media’s We Need to Talk About Facebook series, a thorough recap of how Facebook got here from Smirk’s Founder & Chief Strategist Mike Koehler. 

Read the next blog in the series here.

04 Dec

Grow with Google and Smirk

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Smirk New Media is thrilled to announce its partnership with Google for the Grow with Google Oklahoma City event on December 6.

This day-long event will be held at the Devon Boathouse and consists of workshops, coaching, demos, networking, and panel discussion featuring some of OKC’s Digital Heroes. Googlers will be directly interacting with attendees in various training sessions throughout the day and hosting hands-on demos of the resources they provide. Smirk team members will be onsite to answer questions and discuss how to continue your company’s growth through digital platforms.

As an exclusively digital firm, we are honored to partner with Google as a certified professional agency, as innovation and creativity are not only cornerstones for our business strategy, but are also key elements in the Google platforms highlighted at this event. Google is a pioneer in digital marketing and has influenced many industries worldwide with their intuitive and accessible platforms. Our team utilizes many of the Google tools on a daily basis, so the opportunity to optimize our personal skill sets while helping educate Oklahomans on digital practices made this partnership particularly appealing.

Tools used in digital marketing are constantly changing and upgrading, and Google AdWords is one of the platforms that rolled a new look recently. The marketing world is a digital playground, and AdWords is one of the most important tools available today. Each client strategist on the Smirk team is a certified AdWords professional and many of us utilize its various functionalities on a daily basis. However, in the digital marketing world, staying up-to-date is crucial to your success, and Google’s newest version of AdWords makes continual learning accessible to all professionals.

We are extending an open invitation to anyone in the OKC area with an interest in learning digital marketing to be our guest at the Grow with Google Oklahoma City event on December 6th at The Devon Boathouse from 9 a.m. to 8 p.m. Anyone interested in attending is eligible to participate. Register for the event here.

09 Aug

Introducing Our Newest Smirker: Emily Martinez

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Smirk New Media celebrated its seventh anniversary this summer. That milestone compelled us to step back and be grateful. We survived every variable a startup grapples with and adapted to those challenges. Watching our team grow was the best part. Each new face is defining our culture for the better and contributes to every win. We are thrilled to welcome a new strategist to the Smirk family, Emily Martinez.

Emily will bring her passion for digital marketing strategy, search engine optimization and social media marketing to account management and content development. I will give her the floor to introduce herself in her own words.

Meet Emily Martinez

I am from Austin, Texas, but the Keep Austin Weird vibes weren’t enough to stop me from crossing the Red River for college. I attended The University of Oklahoma and graduated with a degree in Public Relations and a minor in Political Science.

When I came to Norman for school, I thought I would always end up back in Texas, but four years later I found myself in love with OKC, the Thunder, and the Keep It Local atmosphere. Part of me will always be deep in the heart of Texas, but Oklahoma City is such a unique and lively place to live that I could not be happier starting my career here!

Apart from the social reasons, Oklahoma City was the best choice for me because I was interested in refining and enhancing my digital marketing skills. From my research, I knew that Smirk was a pioneer in the field I was after, so I set my sights on their firm. I have acquired a diverse set of skills and I intend to utilize and build upon each of them at Smirk.

I am a very passionate worker and have been performing in a professional setting since 2011. My first true passion was writing, and I was able to build upon that during a two-year stint as an Intern/Contributing Writer at the Austin American Statesman. Through my coursework at OU, I discovered Social Media Marketing and fell in love with the idea that these platforms transformed an industry previously reliant on billboards and newspaper ads to a conversational, accessible, and personalized market.

I threw myself into my studies and found internships and extracurricular activities that allowed my knowledge to grow. My most recent experience allowed me to explore a facet of digital marketing I did not have as much experience with search engine optimization. I have always been fascinated by technology and how things work, so SEO meshed very well with my “techie” side.

Considering my background in journalism, passion for social media marketing, and love all things tech, setting my sights on a career in digital marketing was a no-brainer. I counted down the hours to my first day at Smirk and I am loving every minute of it!

However, I haven’t given you the full scoop on “Who is Emily Martinez?” just yet. I mentioned my first passion was writing, which has now evolved into digital marketing, but now I want to touch on my other passions in life…

First, dogs. I love all of them, but I especially love my two bloodhounds that we rescued last year named Brick and Daisy. If an opportunity presents itself, I will show you their Instagram page that is run by my parents (@brickanddaisy). Second, Star Wars. I have R2D2 and Chewbacca on my keys and a Millennium Falcon figurine on my nightstand, and if you haven’t seen the original three movies, I would be glad to give you a verbal play-by-play. Finally, Italy. I spent a semester abroad in Arezzo, Italy, and the food was phenomenal, the people were friendly, and I hope to live in a Tuscan villa when I retire.

Ciao,

Emily

20 Apr

Can’t Stop the Smirking — We’re Hiring

Allie Carrick Job Postings Tags: , ,

Smirk New Media is looking for an experienced communicator and innovative digital marketing pro to join our team in Oklahoma City. Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy.

Check out the position description below and let us know if you think you’re up to the job.

Content Creator

Location: Oklahoma City, Oklahoma

Time Requirement: FT 40 Hours / Week

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns as well as analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Why Smirk? Smirk is one of the fastest growing independent digital marketing agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do and who we work with. We’re passionate about going above and beyond for our clients. We challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What We’d Like to See

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Visual thinker with an eye for dynamic images or video.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your cousin’s birthday party in 2015, we’ll notice.
  • Team player able to seamlessly integrate with a diverse group.
  • Ability to meet deadlines and organize the many details that need to come together to create a big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Analyze metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites or social media content.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule.
  • The opportunity to work with an interesting and varied group of clients.
  • Unlimited access to the Ms. Pac Man machine in our office.

To apply, please send your resume to allie@smirknewmedia.com.

29 Oct

Come Smirk With Us — We’re Hiring

Allie Carrick Hiring, social media Tags: , , ,

We have great news — our team is growing! We’re looking for a new full-time Strategist and it just might be you. Find the position description below.

Digital Marketing Strategist

LOCATION: Oklahoma City, Oklahoma

TIME REQUIREMENT: FT 40 Hours / Week

Position Description

Smirk New Media is looking for an experienced communicator and innovative marketing pro to join our team in Oklahoma City.

Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy. We love how words work on the web.

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns and analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Smirk New Media’s team is a diverse powerhouse of web content, marketing, public relations, media and writing experience. We are one of the fastest growing digital agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do, who we work with and we’re passionate about going above and beyond for our clients. We continuously challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What we’d like to see:

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Experience advocating for social media marketing best practices and an awareness of emerging content strategy trends, tools and technology. We are passionate about what the digital space can do for our clients and our community. 
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your aunt’s birthday party in 2013, we’ll notice.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Team player able to integrate with a diverse team full of opinions and ideas. 
  • Ability to meet deadlines and manage the many details that need to come together to create big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging client marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Consistently analyze account metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites and social media channels.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule
  • The opportunity to work with an interesting and varied group of clients
  • Unlimited access to the Ms. Pac Man machine in our office

That enough? If you’re up for it, let us know.

To apply, please send your resume and cover letter to info@smirknewmedia.com.

03 Jun

Smirkcast Episode 6: Is mobile live streaming right for your brand?

Allie Carrick Podcast, Smirkcast, social media, strategy Tags: , ,

In this episode of Smirk New Media’s podcast, Smirkcast, Allie Carrick discusses the hottest trend in social media marketing right now—mobile live streaming. Mobile live streaming apps, like Periscope and Meerkat, are a significant development in communication and offer brands an opportunity to provide real-time content to their online audience. Allie discusses when it’s appropriate for brands to utilize live streaming and some practical ways to use these tools with purpose, in a way that is consistent with your social media strategy.

Play
19 Mar

Smirkcast Episode 5: Brand content value vs. noise

Allie Carrick Content, Podcast, Smirkcast, social media, social media strategy Tags: , , , , ,

In this episode of Smirkcast, Smirk New Media strategist Allie Carrick explains why content should still be the foundation of any social media strategy, how to put content quality first and breaks down what effective content looks like for brands these days. Allie gives tips to help brands craft content that adds value to the conversation, instead of consuming it with noise.

Play

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