Just a quick post to share a sample of what I thought was perfect Web cross-promotion that I came across today.

I’m a big fan of The Art of Manliness, a blog written by Brett and Kate McKay of Tulsa.

Today, Brett posted a guest blog he had written for Etsy about some products they had which would be interesting to men.

It turned out to be a great post for Brett, good content for Etsy and — here’s where it gets really interesting — at the bottom of the page is a sign up for a new email newsletter for Etsy focusing on men’s products.

To be sure, Etsy asked Brett because of the niche he has grown to dominate. Brett gets exposure as that expert to a wider audience that Etsy provides and, if it all works out both sites get more readers and email subscribers.

Expertise. Great content. Audience engagement. All in one tidy package.

That’s what we’re talking about.

:/