I often get asked about why Smirk New Media is called Smirk New Media. Here’s a quick origin story:

After trying a bunch of very stiff and “business-y” names on for size, my wife and I looked at each other and said it was time to just get real with the name of my new social media consulting business.

Smirk New Media was born in 2010, letting people know the attitude we had and the business we were in. Social media has always been the intersection of a punchline and a very serious way to connect with your customers.

Smirk – that intersection of a grin and a grimace – fit perfect.