Quick quiz, hotshot: What did Facebook do this week to radically change online advertising? Answer.
What did Twitter do last week to pump up Tweetdeck and transform social media content management? Answer.
What was the hot hashtag during the Academy Awards? Answer.
If you went 3-for-3 on our quiz, congrats. Please head to our contact page, so we can get your resumé. If you’re scratching your head, it’s understandable. If nothing made sense after the word hotshot, then strap in because we have a lot to talk about.
While we spend much of our time at Smirk Headquarters digging jewels out of the Content Mines, managing our clients’ many platforms and consuming mass quantities of caffeine, a lot of our time is taken up talking about the undulating landscape of the social media space.
When Smirk was born in 2010, it was very much about the birth of new social media brands and what they brought to the table. During our company’s lifetime, we’ve seen the rise in prominence of sites like Pinterest, Instagram, Tumblr, Houzz, Snapchat, Cyberdust and the simultaneous deaths of things like Google Wave, MySpace, Okurt and others.
These days though, the conversation is less about the brand new shiny toy and more about the nuances of how the established brands work, the features they are rolling out to make conversation between brands and consumers better and the continued tango of getting the most relevant content in front of the best audiences.
One of the biggest stories of 2015, in the way we work, has without a doubt been the announced partnership between Twitter and Google. We’ve long expected search and social to grow closer together, so now that the giant of search is holding hands with one of social media’s powerhouses, the importance of social media strategy for businesses in Oklahoma City and beyond is now echoing even louder.
This was the bottom line, according to Ad Age:
Due to the symbiotic relationship between search and social, agencies have been advocating for integrated executions for years. Now consumers are seeing search and social as an integrated experience and the platforms are moving in that direction; therefore, it is crucial for brands to have integrated strategies, executions and delivery in order to win with today’s digital consumers.
Changes to the platforms and how they continue to transform the relationships between advertising, content, search and audience metrics are going to be critical in how brands flourish in the years to come. Our question for businesses then is this: Who’s on the wall for you, keeping track of those changes?
The internet – and especially social media – moves pretty fast. Even the most dedicated marketers can miss the subtle changes Facebook makes to its algorithm (Zuckerburg!!) or new tools, which get rolled out to help brands be more effective.
It’s important to me that the Smirk New Media team read and research almost as much as they write and post. It enables us to keep our feet steady while the wobbly world of the web sometimes shifts all around us.