There are many small businesses that are having great success in the social media space right now in Oklahoma City, but are not necessarily the No. 1 brands in their business.
Daniel Gordon has Samuel Gordon Jewelers ruling the OKC jewelry market online, but B.C. Clark still has brand recognition and their catchy Christmas jingle.
Iguana was packed to the rafters last night during #tacotuesday, but most people take their visiting relatives to Ted’s.
And the list could go on.
But what happens when social media becomes more and more mainstream and the lead that digitally savvy business have online becomes more important? What happens when the Teds and the B.C. Clarks of the world find themselves having to play catchup for the years that the Iguanas and Dan Gordons have invested online.
That’s the social media flip.
Sometime soon, social networking will become the No. 1 source for information online. That’s where word-of-mouth will originate and where a majority of the people will make their decisions about where to do business.
If your business in a leader online right now, then bueno. But if your business thinks that you can ignore what’s going on online because you are No. 1 right now in the real world, just wait.
You could wake up tomorrow and your world might be flipped.
Social media IS the future but what it is NOT is the reinvention of the wheel my friends. There was a time in American history where the word of “Doc Baker”, of Little House On The Prairie, was all Maw and Paw Ingills needed to make a confident decision….. It’s all about going back to basics, minus a hard drive…
Amen!
Social media IS the future. That doesn’t mean that the world will revolve around Twitter. However, the connections we’re making and the things we are learning now will pave the way for how business will be done tomorrow.
Correction… It’s already being done by the innovators today. It will be the norm tomorrow.