Who should Market to Millennials?
The millennial generation is the largest in U.S. history, even bigger than baby boomers. For that reason, many of our new clients believe their brand should market to millennials.
Every client’s social media presence should be as unique as the products or services they provide. The answer to solving the millennial debate is knowing who you should reach.
“Some clients come to us wanting to appeal everyone, but I advise that their target audience should be much narrower,” said Allie Carrick, Smirk’s Managing Director. “Targeting the decision makers for your products or services impacts the bottom line.”
Your decision maker shouldn’t completely define your digital presence, but speaking their language will help you resonate. When speaking to older generations, avoid slang phrases (ex: FB/LB, respek, TD) and other passing trends (Pokémon GO, anyone?). Reduce your target audience down from generalizations to who they are, their decision-making process and what information is valuable to them.
If millennials are your decision makers, the perfect way to reach them — right from the source — is authenticity.
According to Forbes.com, millennials: value authenticity more than content, would rather buy a car and lease a house and read blogs before making purchases. This generation turns to their handheld devices to meet their needs. They value the convenience of asking a question via Facebook message to a brand’s page rather than making a call.
Millennials expect flexible technology and an easy customer experience as the norm. Brands must be able to maintain an active and authentic presence online to retain the millennial.
As a business owner, you may want more millennials to shop at your personalized paper store, but does this generation of shoppers see the value in your paper? Smirk has helped so many brands answer this fundamental question and many more like it. Starting the conversation is the first step to building an effective social media presence for your brand.