So there”s this moment. It comes after someone dives into the deep end of the social media pool. They”ve got their accounts set up, a stylin” website and are ready to turn the Internet into their baby.
Then it hits – what am I going to say?
That”s a decision that gets my blood pumping and one I know I”m going to enjoy talking to people about here with Smirk New Media.
Content Strategy is, simply enough, figuring out the answer to “what am I going to say?”
The answer? Say whatever http://www.phpaide.com/?langue=fr&id=16 is it is that no one else in the world can say better than you.
Everyone has expertise. Your mom, your plumber, your sister, the guy who mows your yard, your pastor and YOU.
That”s what you Tweet, Facebook and blog about because that”s what people are following you for. If I want the expertise of Seth Godin, I follow him. But if I want the expertise of a small business owner in Edmond who is going to explain how she gets customers and keeps them in this economy only one person may fill that role.
Think about what interests you. Think about what excites you. Think about what you talk to your friends about. Think about what you share.
Your content is the information that makes you special. It”s what makes you who you are.
Now all you have to do to give it to the world — in 140 characters or, in this case, 245 words.
Some good points here. I know it helps me to think of one person when writing or shooting a vlog. How can I help that person with what I know?
Mike, Do blogs have to be perfectly written?
Scott, I’m not a stickler when it comes to “perfectly written” blogs. I think they need to have the authentic voice of your business and need to be consistent with what you say all around the web. Don’t be stuffy on your site but a dude on your Facebook.
– mk
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Great points, Mike.
I often times hear the same thing from clients, associates and friends. I tell them:
“Be yourself. Be authentic. Be real.”
You are exactly right in advising folks to “talk about what you know.” Each of us has a unique insight, a perspective shaped by specific events and experiences that illustrate wonderful points. Share those thoughts… And readers will find them.