Looking ahead …
For the past few years, I’ve tried to adopt the idea (first put forth by Chris Brogan) to forget about New Year’s resolutions and define the upcoming year with three words.
By focusing on just three words, you are able to give yourself (and your business) guiding principles that can then turn into goals and tactics as the year progresses.
Smirk New Media saw impressive growth in 2012. We added some great minds to our staff and and have some bold plans for the year(s) ahead.
Without further ado, our three words:
CHOICE: The landscape for social media marketing is a lot different than when Smirk launched in 2010. We’ve seen competitors rise and fall, larger agencies wake up to the need for social media services and businesses of all types wonder how to fit in online communication with their staff and marketing plans. Smirk New Media will focus on being the right choice for the right companies in 2013, in terms of expertise, pricing, services and return on investment. We focus solely on web content – be it social media, a great blog, a compelling email newsletter, SEO-friendly content or the right words for a pay-per-click campaign. The quality of our work will set us apart as the best choice.
CREATIVITY: That said, I want Smirk New Media to focus more on providing creative content in addition to the consistency we give our clients. Consistency gets your business in front of customers and potential customers on a regular basis, but creative content is going to make your brand stick. Continuing to learn more about what sets our clients apart and how to turn that into content which will draw lots of eyeballs.
COMMUNITY: Thanks to our success, Smirk New Media is excited about being more involved in its communities. We are members of the American Marketing Association and Kansas City strategist Matt Derrick recently was named to KC’s PRSA board. We will be reaching out with sponsorships and support of all types in 2013. I’m also looking at how to build more of a community within the social media pros in our area, as well as how we do things internally with the Smirk New Media team. So much of our success depends on great relationships and connections, both online and off. Those will continue to be nurtured in the coming year.
Well, those are my three words for 2013. Hope this will start off a great conversation on this blog in the coming year.
What are yours?
– Mike