How does a South Korean pop star hit a billion views?

How does Sweet Brown become a sensation?

How does a social media content, intentionally or not, spread into thousands, millions or billions of views? How does it go from intention to invention to infection?

The truth is: No one really knows.

As much as we’d all like there to be, there is no viral button on the internet. You can’t make a video which you think is clever and turn it into a worldwide meme. The right things need to happen in the right order for your cat to be the next Grumpy Cat or for your business to become the next Ojai Taxidermy.

What do you do with your content in the meantime? Make it interesting and compelling for the audience you know you have. Submit the link around the web. Share it on your social media.

And keep doing it, consistently and strategically over time.

You and your business may never have a Grayson Chance moment, but in reaching for the heights, you’ll gather a crowd along the way.