Tag: Twitter

10 Jan

Twitter to let users edit tweets, maybe. Finally.

Lauren Ashpole social media, Twitter Tags: ,

“You can only edit a tweet if you are a verified user, meaning you have a blue check mark next to your twitter handle,” said Jack Dorsey, CEO of Twitter, in response to another Twitter user.

For avid tweeters, tweet editing capabilities could be a game changer. On other major platforms, such as Facebook and Instagram, users are already able to edit a post after it goes live. Twitter hasn’t rolled out this feature for users yet.

Allowing original tweets to be altered would require a change log, so people can see all previous edits, as Dorsey would like to keep Twitter “a public record.”

“The change log is very necessary,” said Allie Carrick, Smirk’s Managing Director. “Editing would be beneficial for fixing small errors in your text, but not the entire tweet. Don’t rewrite history.”

Below are some examples why we believe tweets deserve to be edited. Enjoy.

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09 Aug

#ShopEdmond: Why Response Matters

Michaela Lawson Business, Content, Small Business, Social, Twitter Tags: , , , , , , ,

By Michaela Lawson

A local hashtag became the top trending topic on Twitter and even received national response on Friday amid other big ticket news items – Russell Westbrook’s extension and the 2016 Olympics Opening Ceremony to name a few.

The hashtag #ShopEdmond was besieged with responses on Twitter Friday after the lifestyle magazine Edmond Active said it had trademarked the phrase.

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The Twitterverse heartily rejected this assertion, and the hashtag was used by outraged users posting everything from silly pictures to heated screeds about marketing and intellectual property law.

The long and short of the dilemma stemmed from the publisher of the lifestyle magazine Edmond Active, Sherri Hultner, trying to defend a trademarked phrase when used for marketing and advertising purposes. Hultner said the tweet was intended for businesses trying to leverage #ShopEdmond audiences for their own business without advertising with Edmond Active.

However, the tweet requesting people not to use the hashtag was seen as an attempt to keep the public from using the hashtag as well, which is what seemingly fueled the negative conversation.

“It’s not even really a hashtag that the public uses,” Hultner said in a phone interview with The Oklahoman. “It hasn’t been an issue except for three or four people grabbing it for marketing.”

Not only did the original tweet offend, though, but the initial responses between the brand and upset Twitter users – including the blocking of local reporter Brianna Bailey – caused the controversy to continue growing until was a nationally trending topic and garnered a response from the man who created the hashtag, Chris Messina.

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Our own Mike Koehler, CEO and Chief Strategist, discussed the issue with KFOR reporter Lorne Fultonberg on Friday afternoon.

So, how could things have gone differently?

In any misunderstanding or issue involving brands, the biggest factor to a successful resolution ultimately lies in the immediate response by the brand. Here are a few things to keep in mind when responding to a crisis on any scale through social media:

  1. Step back and look at the whole picture

By allowing yourself a little bit of time to figure out the best response to whatever is happening, you automatically decrease the possibility of making the problem worse through hastily drafted responses. Allow yourself the time to have consistent, thought-out responses to defuse the situation.

Often times, having the right people in your corner can make the difference. Seeing a situation from multiple perspectives helps identify your blind spots for an overall better response. You may even need to consider having a marketing firm to consult with regularly to prevent and effectively respond to situations like these when they occur.

  1. Be upfront, honest and transparent

Own up to your shortcomings in the situation. If you said something you shouldn’t have, apologize wholeheartedly to those you upset and try to right the wrong. If there has been a misunderstanding, apologize for being unclear and reconsider your message. Understand where the outrage is coming from and address that concern directly. People are more graceful when you admit wrongdoing than trying to defend it further.

  1. Respond as quickly as possible

Once you figure out the right approach to resolving the issue, you want to respond to the problem as quickly as possible to try to get in front of the problem before it becomes overbearing in responses. Shaping your own messaging is important for being able to frame the issue correctly before someone else can write their version of your story for you.

  1. Consider what you could do differently

For ongoing issues, see if there is another viable option to resolving the problem without going to social media about the concern. For #ShopEdmond specifically, we suggest reaching out to the few brands using the hashtag without advertising with the magazine. By approaching them directly, you have the opportunity to express your concern and possible establish a relationship that would lead to a partnership opportunity with those businesses as well. The entire Twitter backlash may have been avoided using this approach.

Ultimately, if you need help in a situation like this, know who to call. Oftentimes, there is a fine balance between dealing with crises effectively and making them worse. By having a plan in place for difficult times, you are able to learn to effectively handle issues when they inevitably rise for your business.

21 Mar

Happy birthday, Twitter

Michaela Lawson Social, social media, Twitter Tags: ,

By Michaela Lawson

Congratulations, Twitter! You’ve made it 10 years without being overshadowed or forced out of what’s popular.

In the social media world, platforms are constantly emerging, changing and disappearing. To be among the top networks requires skilled adaptation, cutting edge creativity and the perception among users that it gives something no other network can or does.

Over the last 10 years, hundreds of different social media apps and services have emerged – some successfully, others not so much. The following timeline outlines the launch years of more popular networks, showing just where Twitter falls in the mix.

Xanga – 1999

Linkedin – 2003

Myspace – 2003

Facebook – 2004 (open to all in 2006)

Twitter – 2006

Tumblr – 2007

We Heart It – 2008

Foursquare – 2009

Instagram – 2010

Pinterest – 2011

Google+ – 2011

Snapchat – 2011

From the very beginning, Twitter’s approach and understanding of how we want to consume content resonated with the multitudes and pop culture is forever changed. Here are 10 ways the platform impacted social media in the last 10 years:

1. Hashtags

Originally intended as a way to organize conversations, the hashtag has become part of a lifestyle that revolves around social media. It allows users to follow trends, create their own or add humor. Newlyweds use it to create funny and unique tags for wedding photos with friends, brands use it to track engagement with audiences, etc. The hashtag became a cross-platform phenomenon, but it originated on Twitter.

2. Retweets

Sharing other people’s tweets through the retweet feature on Twitter moved tweets from one user’s timeline to reach other followers through sharing. The feature allowed for Quote Tweets that allowed users to talk about what they’re retweeting. This lingo has also infiltrated everyday conversation as a form of support or agreement.

3. Brevity

Twitter didn’t reinvent the art of being brief, but it definitely capitalized on it. Twitter has rammed home the point that you can communicate in 140 characters or less though some users still tweet various times in a row to get one message across. These condensed messages moved focus from having the most information to communicating the most important information.

4. Live Tweeting

When it comes to events, television shows, movies and the like, users go to Twitter to express their feelings throughout the ordeal. This live-tweeting culture has created a community of constant interaction with a topic in real time as people discuss their enjoyment, frustration, support and other feelings toward a common event.

5. Spoof Accounts

The speed with which spoof Twitter accounts are set up in reaction to unfolding events is impressive. Twitter is filled with parody accounts, from Not Mark Zuckerberg and Pharrell’s Hat to Left Shark and Donald Drumpf’s hair. These parody accounts add a layer of comedy and connection to the Twitter community.

6. Widespread Hoaxes and Information Sharing

Thanks to the social media platform’s reach, news can reach around the world in a matter of minutes – even if it’s a hoax. Cher’s premature death notice was more misunderstanding than hoax thanks to the #nowthatchersdead hashtag that started after the death of Margaret Thatcher. Morgan Freeman, Tom Hanks, Jeff Goldblum, even Justin Bieber have all had their fake deaths announced on Twitter. On the flip side of hoaxes, however, the far reach in short amounts of time also allow for a great outpour of support. For instance, Caitlyn Jenner’s ability to gains over 1 million followers in 3 hours, the support for those in Paris during the bombings, widespread grieving for Robin Williams, etc.

7. Brand Engagement

Twitter has given brands a platform for interaction, engagement and community with their audiences. As users use the platform to talk about their experiences in real time, brands have been given the unique opportunity to talk back immediately. Users also retweet brands, get involved in their polls and hashtags and tag brands when they interact with them. All of these lead to better communication between brands and audiences.

8. Polls

The launch of Twitter polls has proven to gain a lot of positive response by users. The short, up to four option polls allow for users to get a small idea of support for certain topics and create different discussions with their followers.

9. Twitter Moments

Packaging live moments from around the world within Moments has allowed for storytelling depth on Twitter that is more engaging and informative in one cohesive space. Moments give users the ability to figure out what is trending in each topic without the disruption of other unrelated messages on their timeline.

10. GIFs, GIFs and more GIFs

Among the newer additions to Twitter is the GIF Search capability. Integrating GIFs into the platform has lead to higher engagement and expressions by users and brands alike. The additional aspect of searching in one place to fully communicate an idea has given the Twitter community various options of how they want to communicate their current emotions.

 

Photo from Twitter

25 Nov

Smirksgiving: our team is thankful for social media

Michaela Lawson Business, Content, Mike Koehler, social media, the internet is great Tags: , , , ,

The “most wonderful time of the year” starts with the recognition and thanksgiving for all the little things. This Thanksgiving, we’re thankful for the benefits digital marketing gives businesses and folks like us who manage social media for our clients’ great brands. Here are some of the things we’re thankful for:

1. Shared experiences

“I am thankful for shared Twitter experiences. Whether it’s the latest rumbling of an Oklahoma earthquake, the last seconds ticking down on a Thunder game or whomever is stumbling up the steps at the Oscars, being able to joke, snark, question and cheer on Twitter is now and always has been a blessing. I strongly believe that Twitter has strengthened our community’s muscles over the past few years and 2015 was no different. We keep growing up as an online community – we support folks who lose their jobs, help new events find their footing and keep talking in 140 characters or less. Just this year we did it with more photos, more GIFs and more moments.”

– Mike Koehler, president and chief strategist

2. Community

I’m thankful for community. That’s what social media is to me. Groups of people passionate about similar causes, ideas and industries who connect, interact, share, support and spur each other on. It’s opened my eyes to people and perspectives I otherwise wouldn’t have known or considered, helping to build empathy. Community is a powerful thing, and I’m thankful for the community that social media provides.”

– Kevin DeShazo, senior strategist

3. Higher marketing standards

“I am thankful that social media has not just changed the marketing game, but raised the bar. The traditional sales pitch is dead and I’m not sad to see it go. Unlike media outlets of the past, platforms, like Facebook, design their advertising standards putting the customer experience first to cultivate a captive audience. They limit overly promotional content and reward brands for creativity, originality and relevance to their target audience. Some see this change as an inconvenience, but I see it as a big opportunity. Those willing to adapt stand out amongst their competitors and are experiencing the benefits. Brands using social media well are creating more personal, conversational customer relationships than ever before, resulting in a positive impact on in their customer service, sales and community.”

– Allie Carrick, senior strategist

4. Local connections and information

“I am grateful that we live in a time where we can witness connections being fostered and help being given over social media platforms. It has been heartwarming to see local restaurants/suppliers reach out to nonprofits to supply food for Thanksgiving dinners across the state – like Other Options.

I am also thankful that businesses of all kinds are increasingly active on social media, as it allows us to find their Thanksgiving plans with ease; restaurants are tweeting their specials, their holiday hours, and generally connecting with their followers. Take Pie Junkie for example!”

– Lennon Patton, sales strategist

5. Creative sharing

“I’m thankful for the wealth of free or low cost creative sources available to the public. Artists of all forms contribute free resources of photos, graphics and fonts to make good content stand out. Programs like Canva give users with limited graphic design experience the ability to create professional graphics in preset dimensions for all of the digital platforms – social media, email, blogs, etc. Other low cost and free resources provide easy access to photography, mockups or graphics. More than the visual representations, however, the free resource of ideas, information and studies make content creation easier. By observing the digital world around us, these resources give us the ability to expand on ideas and create new trends.” 

– Michaela Lawson, intern

Social media and the digital age have given us much more to be thankful for than just these perks, and the upcoming year will bring even more to be thankful for.

27 Jan

New Twitter features improve business-to-customer relationship

Michaela Lawson social media, Twitter Tags: , , , 0 Comments

Twitter announced new features this week that have the ability to transform the way businesses can communicate with their audiences and each other. On Tuesday, Twitter added Direct Messaging with more than one person at a time and the ability to shoot, edit and share video directly from the mobile Twitter app. Both of these services represent Twitter moving to build engagement opportunities into its product.

The Group DM function allows Twitter to more closely resemble an instant messaging app, and allows people to start a group DM with followers, regardless of whether those followers follow each other or not.

Ultimately a group DM, which can include up to twenty people, offers Tweet sharing and supports emoji, could act as a way to keep users within Twitter’s own network. Sidebar conversations about things happening in real-time on Twitter can take place in the app, instead of on a third-party platform, like WhatsApp or Facebook Messenger.

The video feature allows users to record videos up to 30 seconds in length right from the app. This feature also allows you to edit video using basic cuts. Currently, iPhone app users can upload from the camera roll as well (update coming to Android users soon).

So, what does this all mean for brands?

Twitter’s group DM does not penalize brands and prohibit them from having real-time communication with their audiences, unlike some other platforms. If a customer has a complaint, question or concern, the conversation can move from the public Twitter feed into a lengthier and private DM. Responses that are not necessarily relevant to the entire following can be addressed in a private conversation and free up the news feed from public responses.

The group DMs also have the ability to allow businesses to communicate directly with a large group of people in their workplace, which is a similar concept to what Facebook At Work is trying to establish, by connecting coworkers through social media. Twitter’s simpler platform allows for real-time communication between individuals with the ability to share tweets that concern their business or industry and other relevant ideas in a private group setting.

Native video focuses on keeping users within the Twitter app and provide inline content viewing without users having to go to another destination. Twitter’s video content restrictions also seems to be a good length for advertisers looking for new ways to reach audiences on the service. The 30 second length is twice as long as Instagram videos and five times as long as a Vine, allowing for more in-depth and informative video content for viewers. Businesses can use this new accessibility, in the same way Neil Patrick Harris announced exclusive information about the upcoming Oscars, to inform audiences that follow them of new products, services and ideas. This in-app sharing ability also allows businesses with visual elements to provide their audiences with real-time video from events and share it with their followers.

Ultimately, Twitter’s new features allow businesses to provide more information in real-time with their audiences, whether that be through video or private messages.

06 Jun

Tweetdeck Rehabs Its Look, Simplifies Functionality

Allie Carrick Featured, social media, Twitter Tags: , , 0 Comments

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After acquiring Tweetdeck in 2011, many of Tweetdeck’s fans feared Twitter would simply shut it down after making extensive updates to Twitter’s website and features. Instead, Twitter simply narrowed Tweetdeck’s focus, worked on its web experience and gave the dashboard a makeover that launched Wednesday.

Building up to this makeover, Tweetdeck phased out its mobile app and removed Facebook integration last month. After 2 years with the company, Tweetdeck’s founder Iain Dodsworth departed Twitter last week. Tweetdeck’s transition to Twitter-only compatibility isn’t shocking because the company is Twitter-owned, but is it a smart move?

Before getting into an analysis of this strategy, here’s a recap of all the changes Tweetdeck received in this week’s makeover:

  •  Tweetdeck’s interface has lightened up visually. Since its creation, the dashboard has always been dark gray/black with washed out white writing. The background is now light gray with black type. In some ways, the new look is an uncanny fusion of Hootsuite and USA Today’s site design.
  • They’ve relocated the dashboard menu from the top of the screen to the left side
  • The menu features some new options in the redesign. You can expand the menu to take a better look at all of its options. The menu now features an option to look at all your scheduled tweets, another feature similar to Hootsuite.
  • Each columns include and drop-down option giving you the option to search individual columns for keywords or users.
  • Every “Home” icon represents a main timeline for one of your accounts. An “@” sign signifies mentions of your account name. TweetDeck dashboards with multiple accounts will list multiple “@”s. Any accounts tracked in columns will also appear as “@”s.
  • Adding columns to your dashboard just got easier. The “Add Column” button is now part of the left menu, below the Column List. You can create columns based on any of nine different tweet facets, including “Mentions,” “Lists,” “Activity,” and search.
  • With the “Search” bar you can still search for other users, tweets or keywords, and to build a new column based upon search results, but it is now a part of the left-hand menu.

Hootsuite and Tweetdeck have been rivals since they were both launched in 2008. These completely different social media dashboards are often compared and viewed as rivals. Users managing more than one social media account often choose between these two tools. In actuality, these dashboards fulfill completely different objectives.

I’d liken the Hootsuite vs. Tweetdeck rivalry to tennis legend Roger Federer and the one-time American champ Andy Roddick. While in his prime, Federer dominated on every playing surface with a variety of superior skills, but Roddick’s Grand Slam success was primarily limited to grass courts and his record breaking fast serves that helped him reach multiple Grand Slam finals. These two were often compared, their matches highly anticipated and often filled with nail biting play. In reality, Federer defeated Roddick 21 times out of their 24 career matches. There was a contest, but Roddick, the underdog, never realized the heights of success he desired.

If Tweetdeck and Hootsuite are competing for best social media dashboard and management tool, Hootsuite will win nearly every time. Hootsuite has better analytics, compatiability with just about every relevant social platform out there and features that allow you to professionally manage multiple accounts. Tweetdeck isn’t trying to compete anymore. It’s trying to provide users the best comprehensive Twitter management dashboard.

In reality, most people using and monitoring Twitter need to do the same with their Facebook profiles. A lot of users tweeted their negative feelings when the ability to post to both Twitter and Facebook simultaneously was removed, but will these changes result in a mass exodus for Tweetdeck’s core fanbase who miss Facebook’s integration?

I’ve used Tweetdeck for my personal use for years, but never professionally. Professionally, myself, my company and coworkers have partnered with Hootsuite and use it in our daily work.

Tweetdeck is a completely free service and in my opinion adequately provides features that help users have a better Twitter experience in personal use. Hootsuite does offer a free option as well, but a lot of its premium features are only available at a cost. Free features are important to the personal, casual Twitter user.

I use Tweetdeck to monitor my personal Twitter account and things that I’m personally interested in. It’s inconvenient that they lost Facebook integration, but it’s not a deal breaker for me. I use Facebook and Twitter differently. I use the different platforms to connect with different audiences. I use Facebook primarily to connect with personal friends and family. I use Twitter to connect with my community, make professional connections, stay informed and join in on global conversations. I really only need dashboard features for Twitter to monitor my tweets, scheduled messages, new followers and people that engaging with me.

I love having my personal profiles and the professional accounts I manage on separate dashboards. It makes me feel more safe when I’m using Twitter personally and helps me ensure I’ll never post a personal message on a brand’s profile. I don’t miss out on the Tweetdeck app because the Twitter app’s been approved and adequately allows me to use my personal Twitter account on my mobile.

So, what do you think? Do you think Tweetdeck’s makeover is enough to reenergize its fan base and provide better functionality to its users?

 

 

12 Apr

#Isthishashtagtoolong? What to do about Twitter hashtags

Mike Koehler Content, Featured, Nerd culture, social media, the internet is great, Twitter Tags: , , 0 Comments

By Jessica Findley

While Twitter is not “new news,” there is no end in sight at the rate it’s trending. And Twitter’s infamous hashtags have become uncontrollable- in more ways than one.

Rarely do I come in contact with someone who doesn’t understand the concept of a hashtag, but it does happen. So, how can it be explained? Well, if you want to get down and technical with it, hashtags were originally designed to mark keywords from the tweet to help categorize it. And what has it become? Confusing.

Often times, the hashtag following a tweet exceeds the character amount that was used for the initial content itself. And, a lack of capitalization to separate words can make matters even worse- #hardtounderstandnoteasytoread. Case and point.

But, concise and clear hashtags can help spice up a tweet’s appearance and potentially spark a new trending topic. So, if you’re looking to be a trend-setter in this social media day and age, make your content easy to “follow,” see what I did there?

Also, there’s been a recently developing debate about if hashtags are Twitter-exclusive or not. I’ve been seeing a lot of Facebook statuses that implement the use of hashtags, and it just doesn’t seem right to me. With that, I also feel like the content of the two sites’ posts should be different. Or, maybe it’s more beneficial to post the exact same thing on all means of social media to enable even more people to see it. But, I think that takes away from originality and creativity.

The option to link social media accounts with each other has allowed for multiple posts in various portals with just one submission. So, essentially, posting your tweet can update your Facebook status and be displayed on your blog… simultaneously.

However, as a social media junky, I think it is best to keep your content separate and diverse. Tweets are designed to be short, sweet and to the point. But, since your Facebook updates aren’t limited to 140 characters or less, give them a little more meat.

Don’t just join in on trending topics… create them.

13 Feb

Our collective gasps – and cheers

Mike Koehler Facebook, Featured, life, social media, the internet is great, Twitter Tags: , , , , 0 Comments

 

Here’s a secret – American Idol helped convince me that social media was changing the world.

The idea of a shared online experience, that people around the world, including those in my social network, could watch and react in real-time to a big event on TV was something that stirred my traditional media heart.
That original moment of watching American Idol and being floored when Kris Allen beat Adam Lambert, then watching Twitter (still just flirting with the mainstream) flood with cheers and moans and other comments was informative. If we could come together online in these red-hot moments of popular culture, we could be together during moments of importance.

In the years and months that follows, we were together during bad weather, revolutions around the world, elections, births and deaths.

All of that came to mind in the past few days with the death of Whitney Houston, the rise of basketball star Jeremy Lin and last night’s Grammys.

Social media is now an inexorable part of any news that shakes our personal foundations, bringing us sadness or joy. When we experience these moments, we are flocking to the web to add our voice but also to find comfort or support in the voices of others.

Does it make a difference to the world whether your posted “RIP Whitney” on your Facebook wall? In the grand scheme of things – no. But being one more stream in the river of information that defines our nation and shapes how we collectively lean on each other.

If that’s the least of what social media does – apart from the rich and deep business applications – then more power to it.

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