Tag: social media trends

10 Jan

Twitter to let users edit tweets, maybe. Finally.

Lauren Ashpole social media, Twitter Tags: ,

“You can only edit a tweet if you are a verified user, meaning you have a blue check mark next to your twitter handle,” said Jack Dorsey, CEO of Twitter, in response to another Twitter user.

For avid tweeters, tweet editing capabilities could be a game changer. On other major platforms, such as Facebook and Instagram, users are already able to edit a post after it goes live. Twitter hasn’t rolled out this feature for users yet.

Allowing original tweets to be altered would require a change log, so people can see all previous edits, as Dorsey would like to keep Twitter “a public record.”

“The change log is very necessary,” said Allie Carrick, Smirk’s Managing Director. “Editing would be beneficial for fixing small errors in your text, but not the entire tweet. Don’t rewrite history.”

Below are some examples why we believe tweets deserve to be edited. Enjoy.

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27 Feb

The thin line between brand relevancy and trying too hard

Michaela Lawson Small Business, SmallBiz, social media strategy Tags: , , , , ,

We’ve all known that middle-aged relative that tries too hard to be hip with the times. They start conversations with sayings like “the good ol’ days” and tales of “when I was your age” and frequently asking what “you kids are calling it these days.”

Some brands have crossed the line of relatable and, in doing so, became THAT middle-aged relative, making their messages something to sigh about rather than respond to.

These brands grasp at the waves of trends and end up looking like fools among the masses of millennials. Referring to your newest item as “clutch” does not appeal to the younger generation and infiltrating snapchat translates as an invasion of their privacy. Instead of following the ever-changing trends, brands need to be generating creative, yet appropriate messages that have a voice of their own.

Creating a Voice

Find a tone that communicates your brand’s items, products, services or mission effectively, while maintaining the interest of your audience. Especially if you’re not targeting teens, why would your brand sound like one? Instead of jeopardizing the loyal fan base you’ve already established, focus your efforts on catering to your niche network. Brands should not be chameleons, changing their ways to entice and fit in with every crowd. Instead, brands should own their image and be consistent with it.

Reaching Out vs. Selling Out

Being part of the trending network is not always creating trends in your messages. Brands can be an active part of conversation if their business or product is directly intertwined with the topic at hand. Consumers do not expect businesses to participate in every trending topic. In fact, most audiences get annoyed with brands that they perceive are trying too hard to insert themselves into every conversation. There’s a difference between participating in a conversation with your industry and fitting your products into trends that do not pertain to your brand at all (square peg, round hole).

Stand Your Ground

Everyone can respect a brand that knows their voice and sticks with it. No one expects an oil company to know the ins and outs of the upcoming Oscar awards. Knowing your avenues of conversation is the first step to successful relationships with audiences. Understanding the when, where and why of all messaging is essential to survival in the muddy waters of trends and slang.

Don’t be the brand that people are rolling their eyes at for referring to your product, service or customer as being your “bae.” Be a contributor of useful content, not more noise.

26 Feb

The Latest and Greatest Social Media Statistics

Allie Carrick Facebook, Google+, Instagram, Pinterest, social media, Twitter, YouTube Tags: , , , , 0 Comments

By: Kurtis Wiles

Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption is often outdated within three months. Staying up-to-date on the current trends and patterns is essential for true social media marketing and business success.

Here are the most recent social media statistics across some of the most popular platforms:

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Facebook

Thanks to Facebook, many companies are not taken seriously without a social media presence anymore. Sharing relevant and information-rich content on a consistent basis is essential to increase traffic, extend your brand and generate leads to your website.

  • Over 1.15 billion people are now registered users on Facebook.
  • 23% of Facebook users login at least 5 times per day.
  • 47% of Americans admit to Facebook being the top influencer of their buying decisions.
  • 70% of marketers acquire new customers through Facebook.
  • On average, Americans spend 16% of every hour on Facebook.
  • Over one million web pages can accessed with the “Login with Facebook” feature.

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Twitter

Twitter has become the fastest growing social network in recent years that can have a serious impact on your business. Telling short stories through video, images and the forever-classic hashtag have become a staple in any serious marketing strategy.

  • There are now 550 million registered users and 215 million active monthly users.
  • Twitter achieved a growth rate of 44% between 2012 and 2014.
  • Over 34% of marketers use Twitter for lead generation.

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Google+

The social network powered by the most influential search engine, Google+ is all the more powerful due to its increasing influence on search rankings. With only three years on the social media scene, Google+ has literally changed the nature of content marketing.

  • There are now over 1 billion enabled accounts and 359 million active monthly users.
  • Google+ had a 33% growth rate last year.
  • People aged 45 to 54 years old have increased their usage on Google+ by 56% since 2012.

Bonus – Big Picture & Visual Mediums

  • 72% of all internet users are now active on social media.
  • 71% of those users access their social media from a mobile device.
  • Youtube has over one billion active monthly users
  • Pinterest has 20 million active monthly users
  • Instagram has 150 million active monthly users

Social media can incite serious marketing and sales results, however, real results come from understanding your audience and creating content that fulfills their needs and expectations. Every piece of your social media presence is necessary to create a web of successful marketing and follower relationships. Take advantage of Facebook’s active population, Twitter’s growing popularity and hashtag phenomenon and other up-and-coming mediums to realize real social media and business success.