Tag: social media news

31 Jan

Update: Snapchat users aren’t loving the new update.

Lauren Ashpole Facebook, Instagram, Snapchat, Social, social media Tags: , 0 Comments

Snapchat is one of the most popular apps among teens and young adults. Their most recent update, with the addition of a new search bar, aims to help Snapchat be more accessible to all.

Katie Marshall, a Smirk strategist, has her own opinions about the Snapchat update.

“With Facebook testing stories, in addition to Instagram Stories, Snapchat is struggling to hang on to its users. Recent studies show Instagram Stories have as many viewers as Snapchat. I expect for Instagram and Facebook numbers to rise while Snapchat’s start to fall.”

The search bar gives users the accessibility to search any of their followers’ stories, any of Snapchat’s stories or to quickly send a private message to a friend.

“The new features, like the search bar, were introduced as an effort to make Snapchat more accessible to a wider range of users, but I think there is still confusion on what certain features, like Quick Chat, mean and how to use them,” said Marshall. “I do think the new update is more visually appealing, which is a bonus.”

Avid Snapchat users seem to love the new Bitmoji editing capability within the app. Some edits might include facial features and outfits.

A Bitmoji is a cartoon you can design to look, dress and talk like you. Bitmojis can say anything from ‘hello’ to ‘nope’ to ‘are you there?’

Below is an example of a Bitmoji. They are supposed to look similar to the person they emulate, but you can be the judge of that.

   

screen-shot-2017-01-31-at-2-54-22-pm    screen-shot-2017-01-31-at-2-54-29-pm

These new features come at a time when Instagram Stories, the mirror image of Snapchat Stories, are now reaching 150 million views. Snapchat has been the social leader for story type video — until now. Snapchat has yet to introduce live video streaming to the app, while Instagram already has live video and Facebook is testing out live video right now.

What does this update mean for Smirk?

“For businesses and brands, Snapchat still doesn’t make much sense because there is no analytics to ensure you’re actually reaching potential customers,” said Marshall. “For many, it’s still seen as a waste of time.”

13 Sep

The Lost Link: LinkedIn Brings Back Hashtags

Harrison Maud LinkedIn, social media Tags: , , , 0 Comments

Even if you are an occasional user of social media, you have witnessed countless #hashtags. In the past, hashtags included in LinkedIn posts did nothing more than demonstrate the user didn’t fully understand the capabilities of the platform. That’s about to change.

LinkedIn has brought back the use of hashtags to enhance the experience of all 450 million users that use the social platform dubbed the “business-oriented” social networking service.

“Welcome to the Internet, LinkedIn. It’s about time,” said Smirk strategist Michaela Brandt. “Long past are the days since hashtags were reserved only for Twitter.”

As a LinkedIn user, you can include hashtags in anything you write. Whether that is an advertisement a brand sends out, an article you write, or a simple message to a friend congratulating them on a new job — adding a hashtag to your post creates conversation for brands and people. Hashtags organize similar content, which lets any of LinkedIn’s 450 million users find your articles quicker. Using hashtags in a clever way can really skyrocket your following. At any time you may modify your privacy settings in order to monitor who may read your articles.

On the opposite end, when searching for articles, ideas, jobs, or people, hashtags make it easy.  With the ability to tap these hashtags, you can find specific needs or explore related information. After finding search results, you can pick other related posts or use that hashtag to participate in the conversation. Like other social platforms, only public posts using the hashtag will be shown in search.

“Frankly, tracking conversations and topics through hashtags just makes sense, especially on a professional platform where topics often revolve around industry and trades,” said Brandt. “Whether or not they’ll be used often or well is still up in the air, but it’s one of the platforms where hashtags make sense for the benefit of the user and publisher alike.”

Although accessible on the desktop version, hashtag use was designed for its iOS & Android apps. LinkedIn knows that the majority of its users are strictly mobile and the small percentage of users who use the desktop version are generally people who are not using hashtags in the first place.

Before this upgrade, searching for content was difficult. When looking for an article, you had to go to the author’s individual profile and swipe through before finding the content. Now, hashtags cut down on search time, making it easier for users to find what they are interested in.

LinkedIn says this update is just the beginning. This is an important step to make sure that its entire library of resources is being utilized and made available to more users. Although 450 million people call themselves LinkedIn users, only a quarter of them visit the site on a monthly basis and this is just one of the ways this platform is trying to re-engage its user base on a more regular basis.