Tag: social media marketing

20 Apr

Can’t Stop the Smirking — We’re Hiring

Allie Carrick Job Postings Tags: , ,

Smirk New Media is looking for an experienced communicator and innovative digital marketing pro to join our team in Oklahoma City. Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy.

Check out the position description below and let us know if you think you’re up to the job.

Digital Marketing Strategist

Location: Oklahoma City, Oklahoma

Time Requirement: FT 40 Hours / Week

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns as well as analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Why Smirk? Smirk is one of the fastest growing independent digital marketing agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do and who we work with. We’re passionate about going above and beyond for our clients. We challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What We’d Like to See

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Visual thinker with an eye for dynamic images or video.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your cousin’s birthday party in 2015, we’ll notice.
  • Team player able to seamlessly integrate with a diverse group.
  • Ability to meet deadlines and organize the many details that need to come together to create a big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Analyze metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites or social media content.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule.
  • The opportunity to work with an interesting and varied group of clients.
  • Unlimited access to the Ms. Pac Man machine in our office.

To apply, please send your resume to allie@smirknewmedia.com.

15 Sep

Brands Going Live

Harrison Maud social media Tags: , ,

Imagine holding a meeting without setting up chairs, pouring coffee or making nametags—and still getting immediate feedback. Think of the benefits of giving potential customers an inside look at your kitchen or your new office space. What if you could show donors in real time the difference you are making with their investment? You can. Other companies and organizations are doing these things, and many more, with Facebook Live.

From the local museum and a coffee shop around the corner to national giants, companies of all sizes are using Facebook Live, a free tool, to enhance their brands and literally show and tell their stories in real time. Owners, social media specialists, entertainers, entrepreneurs and politicians are jumping at the chance to discuss, showcase, highlight, entertain and inspire through this new feature. Anyone with a Facebook account can create a status and be live in seconds—having a reliable signal may be your only limitation.

A few notable successes:

Dunkin’ Donuts used Facebook Live for the first time as they showed millions of viewers the process of creating a Valentine’s Day cake from their corporate kitchen. After realizing the potential, they created a Valentines Day contest for most creative marriage proposal. This has now become a key component of their marketing efforts.

Chevrolet teased viewers with glimpses of their much-anticipated electric car, the Spark, prior to its release via Facebook Live, allowing super fans an early look at this product before its official launch.

Martha Stewart gives cooking lessons real time to promote her brand.

How could you use Facebook Live? Five ideas for you to consider:

1. Discuss a topic your viewers or customers are interested in—if you were to post a few days in advance to gain insight into some ideas or suggestions customers have, a Facebook Live session gives you the opportunity to address these in real time. Being able to talk to them shows the “human” in the business, which is something the viewers can relate to.

2. Give an inside look at your business. Literally, give a glimpse behind closed doors. Capitalize on the cool factor with certain areas, such as entertainment companies or sporting teams. An exclusive locker room tour, a chic company rec center, or showing the inside of a tour bus could really get a lot of views from many demographic groups.

3. Promote or broadcast your event—a concert, celebrity appearance, political rally, clothing sale, or sporting event could all benefit from the addition of Facebook Live to your media mix.

4. “Tease” a new product or idea—whether it’s a tech company showing off new toys or Air Jordan sharing glimpses of a new sneaker, fans and viewers would even more eagerly anticipate the arrival of the actual product.

5. Answer FAQs—getting the same questions over and over? Answer them “in person” and then save the video so others can view it later.

17 Feb

Can Small Businesses See Big Returns From Social Media?

Allie Carrick LinkedIn, Small Business, SmallBiz, social media Tags: , , 0 Comments

Small_Businesses_-_geograph.org.uk_-_682645

By: Kurtis Wiles

A new study conducted by TNS on behalf of LinkedIn found that 81 percent of small businesses (SMBs) are currently using social media to drive business growth and 94 percent are meeting marketing objectives through the integration of social media.

The study, called Priming the Economic Engine, surveyed nearly 1000 SMBs to glean insight about their industry and how implementing social media or not implementing social media has impacted their business over the past few years. Almost three out of every five SMBs say that consistent social media integration has played a key role in their business gaining new customers. Not only is there growth in new customers, but according to the study, SMBs are seeing a lot more customer interaction and engagement from existing customers – especially customers who have had positive experiences with their organization.

The fact: Businesses that have devoted themselves to integrating social media as a marketing tool have met marketing objectives through stronger customer acquisition and retention.

According to another LinkedIn study, conducted by Borrell Associates, there is a strong correlation between SMBs that have increased social media spending and those that have achieved “hyper growth.”

“Through the study, we found that SMBs that are in growth mode rely heavily on social media for multiple activities in their value chain,” said Jennifer Grazel, category head for financial services at LinkedIn.

Hyper-growth companies with significant year-over-year increases in revenue are among the most active in social media marketing, finding the most effective social media practices to include branding, word-of-mouth, lead generation and content marketing.

The fact: Increasing financial resources in social media efforts and effectively “practicing” your brand through social media often leads to successful growth – even hyper-growth in some industries.

According to the U.S. Small Business Association, seven out of every 10 new jobs are created by small businesses. To learn more about the new social media positions that will be seen in 2014 (maybe even in your own small business) click here.

02 Apr

All Hail the Power of Hashtags

Allie Carrick social media, Twitter Tags: , , , 0 Comments
Hashtag Pic
According to a new study by RadiumOne, 58% of social media users use hashtags on a regular basis. Of the study participants, 71% that admitted using hashtags were women and 44% were middle-aged. By this standard, hashtags are mainstream and one of the main ways people choose to quickly explore and share content.
RadiumOne Study Graphic

A hashtag is a word or a phrase following the # symbol without spaces. Hashtags were created by Chris Messina, now a Google employee, on Twitter in August 2007. Chris was searching for a way to group conversations with his followers on Twitter. Today, Twitter and other social media platforms, like Instagram and Pinterest, have fully integrated the hashtag and it’s the easiest way to search for and find out what Twitter users are currently talking about.

While the hashtag feature has been a driving force behind Twitter’s popularity, it’s also been the cause of a $50 million lawsuit against Twitter. In October 2012, a French court ordered Twitter to reveal specific online users tweeting anti-Semitic hashtags and the social media giant refused. Following the refusal, the Union of Jewish French Students filed the $50 million lawsuit on March 20. There are French laws forbidding hate speech in any forum. Twitter contends that it’s an American based company abiding by American laws and policies.

Hashtags have the power to put posts in front of the people who will care about them.  When utilized and circulated corrected, hashtags can be a powerful force in the community. The hashtag’s true power is its ability to direct millions of eyes to one conversation. Then, allow people to interact with the conversation and spread it even further.

In March, an Oklahoma City family used Twitter and a hashtag to rally community support behind an 18-year-old cancer patient denied life saving treatment by her insurance company. The hashtag #ApproveLorelei went viral in the community and was tweeted out hundred of times by Oklahoma residents. This event compelled the insurance company to reverse their decision within 24 hours.

Recently, Facebook announced plans to possibly integrate the hashtag into its social universe. Facebook already allows users to tag themselves with people at specific places, but public posts aren’t currently indexed by keyword the way the hashtag does. Hashtags could even be searchable with Graph Search.

Brands are starting to take hashtags more seriously and integrate them into their social media strategy. More businesses need to get on board. In the study by RadiumOne, 43% of respondents use hashtags to search/follow categories and brands of personal interest. During the Super Bowl, Hyundai implemented a hashtag campaign to drive social media traffic to a video advertisement. Of those visitors, 70% of the consumers that clicked on the ad viewed the full video.

To be effective, hashtags have to simply reflect your existing branding. They have to be easily memorable and integrated into marketing material. People need to know the specific phrasing to include in a post. If the hashtag isn’t phrased or spelled correctly, it won’t be added to the larger conversation. Use your hashtag as an opportunity to make statement or bring some appropriate levity to a campaign or an event. Allow your supporters or customers to spread your messages to all of their followers.

31 Jan

Social Media and Super Bowl XLVII

Allie Carrick Facebook, Featured, Marketing, social media, the internet is great, Twitter, videos, YouTube Tags: , , , 0 Comments
Super Bowl 2013: Go viral or good riddance. 
Super Bowl Predictions
           Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one good idea all year, it better be ready at Super Bowl time. Whether you’re watching for game or the ads, social media will play it’s biggest advertising role ever in NFL Super Bowl XLVII.
          Hootsuite launched a real-time Super Bowl Social Media Command Center. You can check out the Super Bowl’s command center to see an analysis of the overall social media fan sentiment throughout the game. Before the AFC and NFC, Hootsuite was able to correctly predict the winners by analyzing fan sentiment through Twitter conversations.
         Visualize with me for a second. Visualize spending $8 million for 60 seconds. Social media will help corporations know if they got the most bang for their buck.
         In decades past, marketing executives could only measure success based on possible impressions from ratings data. No more. This year, analysts will measure an ad’s success based on if it goes viral or is a trending topic around the world. How many people shared the ad or talked about it on Twitter? Were the reactions positive? Real-time, two-way communication between corporations and audiences will give marketers the data they need to up the advertising game and measure campaign success.
         Audi relied on social media to build awareness for their ad weeks before the game. This isn’t a new practice for the company. In 2011, they got 2 million YouTube ad views prior to the game and last year that figure doubled. This year, Audi allowed the public to vote on YouTube for this year’s Super Bowl ad ending.
         Coke’s ad this year is promoting a social media game. Their 60-second spot depicts 3 teams trying to get a giant bottle of Coke. The ad ends in a cliffhanger and it’s up to the audience will choose who wins the coke. Subsequently, the audience will choose their final 30-second spot that will air at the end of the game showing the outcome of the race. Coke is creating an online conversation.
          The question is what hashtags will trend during the game. In recent interviews, Super Bowl players expressed fearing their team names being next to #lose. When Sunday rolls around, I’m going to sit in front of my TV, with my french onion dip, and see how corporate marketers across industries are approaching social media integration into their marketing strategy. Also, waiting to see which ad is the first to make me giggle. What are you looking forward to this Super Bowl Sunday?

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