Snapchat is one of the most popular apps among teens and young adults. Their most recent update, with the addition of a new search bar, aims to help Snapchat be more accessible to all.
Katie Marshall, a Smirk strategist, has her own opinions about the Snapchat update.
“With Facebook testing stories, in addition to Instagram Stories, Snapchat is struggling to hang on to its users. Recent studies show Instagram Stories have as many viewers as Snapchat. I expect for Instagram and Facebook numbers to rise while Snapchat’s start to fall.”
The search bar gives users the accessibility to search any of their followers’ stories, any of Snapchat’s stories or to quickly send a private message to a friend.
“The new features, like the search bar, were introduced as an effort to make Snapchat more accessible to a wider range of users, but I think there is still confusion on what certain features, like Quick Chat, mean and how to use them,” said Marshall. “I do think the new update is more visually appealing, which is a bonus.”
Avid Snapchat users seem to love the new Bitmoji editing capability within the app. Some edits might include facial features and outfits.
A Bitmoji is a cartoon you can design to look, dress and talk like you. Bitmojis can say anything from ‘hello’ to ‘nope’ to ‘are you there?’
Below is an example of a Bitmoji. They are supposed to look similar to the person they emulate, but you can be the judge of that.
These new features come at a time when Instagram Stories, the mirror image of Snapchat Stories, are now reaching 150 million views. Snapchat has been the social leader for story type video — until now. Snapchat has yet to introduce live video streaming to the app, while Instagram already has live video and Facebook is testing out live video right now.
What does this update mean for Smirk?
“For businesses and brands, Snapchat still doesn’t make much sense because there is no analytics to ensure you’re actually reaching potential customers,” said Marshall. “For many, it’s still seen as a waste of time.”
Instagram’s newest feature is making waves of controversy in the world of social media loyalty as the capability seems eerily similar to Snapchat Stories.
The Facebook-owned photo-sharing app just launched Stories, a new feature that looks almost exactly like Snapchat’s Stories product. Both let users post photos and videos to a timeline that disappears in 24 hours.
The genius lies in the platform having a larger audience for brands and advertisers that Snapchat has failed to really leverage. Unlike Instagram, Snapchat lacks the appeal for users to follow brands on their platform, which is commonly used for more personal interactions between users.
Despite user Stories airing their dislike for the Instagram feature that is “copying Snapchat,” these same users are watching more brands’ Instagram Stories than Snapchat Stories. The fact of the matter is simple: the same audience is more willing to follow brands on Instagram than on Snapchat, therefore providing better access to Instagram Stories by these brands.
Nike has already seen that size difference in action, telling Ad Age that it got 800,000 views on a newly posted Instagram Story versus 66,000 views on its most popular Snapchat Story. Snapchat may have a higher ratio of loyal millennial users than Instagram, but Instagram has way more users overall.
Unlike Snapchat Stories, Instagram Stories offers more features that are more advertiser-friendly in nature, including uploading from your camera roll and more creative pen options, including a neon pen. Instagram does lack the geofilters and ever-changing selfie filter lenses that are uniquely Snapchat’s bread-and-butter with their users.
Regardless, though, Instagram Stories is a marketing game changer for brands already on Instagram. Utilizing the new feature is simple and easy to learn, but like all social media marketing, know the platform before you go on a posting frenzy.
For strategic posting on Instagram Stories and other social media platforms, contact us.
With the explosion of mobile technology over the last decade, specifically smartphones, parents are having a tough time keeping up with the latest trends. It”s no longer cool to use Facebook or even Twitter. Teens are moving to less known social media platforms such as Tumblr and Instagram to communicate with friends to avoid the prying eyes of their parents. But educating our kids about technology and how best to use it is a challenge when parents are unaware of the dangers.
As if the smartphones themselves aren”t temptation enough with their easy-to-use cameras and instant communication mechanisms, now software developers are encouraging behaviors like sexting with apps including Snapchat and Facebook Poke.
Snapchat and Facebook Poke are mobile apps which let users share images or videos that disappear after a few seconds. The sender can choose how long the message will be visible — up to 10 seconds — before it self-destructs (or so they say).
Here are some sobering stats from the site GuardChild.com:
- 20% of teens have sent or posted nude or semi-nude photos or videos of themselves
- 39% of teens have sent sexually suggestive messages via text, email or instant messaging
- 48% of teens say they have received sexually suggestive messages via text, email or instant messaging
Snapchat has taken the app world by storm. At the time of this post, Snapchat is the 15 most popular app in the iTunes app store, ahead of Pinterest, Instagram and Facebook. Teens and 20-somethings are downloading and using this app in record numbers.
Athough Snapchat claims naughty images will never come back to haunt users, people can still grab screenshots from their phones, even though both Snapchat and Facebook Poke notify the sender if the recipient snaps a screenshot. And these screenshots are being used to create Snapchat-themed Tumblr blogs featuring nude or semi-nude teens as well as a one completely dedicated to images of the male genitalia. Nice, huh?
So what can we as parents do to combat this? First, educate yourself. Your kids might think their videos and pics are deleted forever, but inform them that Zach Epstien with BGR.com has detailed a way to retrieve the deleted videos your kid receive. And the photos that vanish after 10 seconds? Nope, those are retrievable too. (TechCrunch wrote steps on how to do that here: retrieve Snapchat pics) The more YOU know, the less your kids can get away with. This includes keeping up with apps like these.
Second, communicate. Some of us at Smirk New Media are parents ourselves, and we want to keep our kids (and yours) safe as well as educate them about digital media. Our kids are exposed to more technology in their pocket than was used in the first Apollo rocket. The key is to set boundaries and talk to your kids. Explain that the “private” video your kid shot of her backside in a thong is not only unacceptable, it could also be viewed by authorities as child porn depending on who it was sent to. If you”re the recipient of those images (even if you THINK they are deleted), you could also get you in trouble with the law.
Lastly, consider using one iCloud account for app purchases, with a password that only you know. This can prevent teens from downloading such ridiculous apps like Snapchat or Facebook poke all together.
What are your thoughts on these apps? Are you familiar with them? We”re here to help.