Tag: Smirk New Media
Smirk New Media celebrated its seventh anniversary this summer. That milestone compelled us to step back and be grateful. We survived every variable a startup grapples with and adapted to those challenges. Watching our team grow was the best part. Each new face is defining our culture for the better and contributes to every win.
We are thrilled to welcome a new strategist to the Smirk family, Emily Martinez. Emily will bring her passion for social media marketing strategy to account management and content development. We will give her the floor to introduce herself in her own words.
I am from Austin, Texas, but the Keep Austin Weird vibes weren’t enough to stop me from crossing the Red River for college. I attended The University of Oklahoma and graduated with a degree in Public Relations and a minor in Political Science.
When I came to Norman for school, I thought I would always end up back in Texas, but four years later I found myself in love with OKC, the Thunder, and the Keep It Local atmosphere. Part of me will always be deep in the heart of Texas, but Oklahoma City is such a unique and lively place to live that I could not be happier starting my career here!
Apart from the social reasons, Oklahoma City was the best choice for me because I was interested in refining and enhancing my digital marketing skills. From my research, I knew that Smirk was a pioneer in the field I was after, so I set my sights on their firm. I have acquired a diverse set of skills and I intend to utilize and build upon each of them at Smirk.
I am a very passionate worker and have been performing in a professional setting since 2011. My first true passion was writing, and I was able to build upon that during a two-year stint as an Intern/Contributing Writer at the Austin American Statesman. Through my coursework at OU, I discovered Social Media Marketing and fell in love with the idea that these platforms transformed an industry previously reliant on billboards and newspaper ads to a conversational, accessible, and personalized market.
I threw myself into my studies and found internships and extracurricular activities that allowed my knowledge to grow. My most recent experience allowed me to explore a facet of digital marketing I did not have as much experience with search engine optimization. I have always been fascinated by technology and how things work, so SEO meshed very well with my “techie” side.
Considering my background in journalism, passion for social media marketing, and love all things tech, setting my sights on a career in digital marketing was a no-brainer. I counted down the hours to my first day at Smirk and I am loving every minute of it!
However, I haven’t given you the full scoop on “Who is Emily Martinez?” just yet. I mentioned my first passion was writing, which has now evolved into digital marketing, but now I want to touch on my other passions in life…
First, dogs. I love all of them, but I especially love my two bloodhounds that we rescued last year named Brick and Daisy. If an opportunity presents itself, I will show you their Instagram page that is run by my parents (@brickanddaisy). Second, Star Wars. I have R2D2 and Chewbacca on my keys and a Millennium Falcon figurine on my nightstand, and if you haven’t seen the original three movies, I would be glad to give you a verbal play-by-play. Finally, Italy. I spent a semester abroad in Arezzo, Italy, and the food was phenomenal, the people were friendly, and I hope to live in a Tuscan villa when I retire.
Somewhere just over the horizon of this summer is the second anniversary of the Smirk New Media adventure.
Seems like a lifetime already, but there have already been so many eras. The this-is-a-crazy-idea era. The barely-making-it era. The terrible-looking-website era. The great-looking-website era. The future”s-so-bright era.
So we come to Spring 2012.
Thanks to the brilliance help from team members Kevin DeShazo, Mona Romero and Allie Carrick, who have been patient, supportive, understanding and great human beings, Smirk New Media has slowly and steadily grown. We”ve forged great partnerships and built some outstanding funnels to bring in business in the months and years to come.
And now comes to the news that our team will be growing by one more in about a month, with the addition of senior strategist Leslie Spears.
As many in the downtown Oklahoma City community know, Leslie has spent a decade as the tremendous communications manager at the Oklahoma City Museum of Art. I”ve known Leslie for a while as one of OKC”s Twitterati, those people who have all gotten to know each other over the past few years online.
Leslie and I spoke a few weeks ago about her love for social media and her great ideas for what she wanted to do with her future. I knew how well-respected she was in town and how she had great energy for teaching people and businesses about what digital strategy could do for them. I floated the idea of a potential partnership. We kept talking and I”m thrilled that Leslie has caught on to our vision.
It”s crazy to think that this thing that was once just in my head and at my kitchen table has become a real brand with a great team of some of the most talented people in the city. We have also managed, through hard, consistent work, to help some great clients, big and small, household names and emerging brands.
There can be a lot of weirdness in the world of digital marketing and social media. We”ll continue to stress that connecting with customers through great content is a critical strategy for all businesses.
And we”ll be doing it with a great team and an ambitious vision.