Tag: digital marketing

20 Apr

Can’t Stop the Smirking — We’re Hiring

Allie Carrick Job Postings Tags: , ,

Smirk New Media is looking for an experienced communicator and innovative digital marketing pro to join our team in Oklahoma City. Our strategists are problem-solvers for our clients’ digital marketing needs. They work on a range of projects, promoting and protecting our client’s online success with great content and informed strategy.

Check out the position description below and let us know if you think you’re up to the job.

Digital Marketing Strategist

Location: Oklahoma City, Oklahoma

Time Requirement: FT 40 Hours / Week

Working with our senior staff, strategists collaborate on client social media strategies and are responsible for day-to-day execution of social media campaigns; tasks include creative brainstorming, content creation, monitoring, profile maintenance, frequent engagement/conversation, customer service, targeting and managing advertising campaigns as well as analyzing metrics.

We need a team player who can wear a wide range of hats (these are metaphorical, you will not be required to actually wear a hat), will take ownership of his or her projects, and can move seamlessly between the strategic and the tactical.

Why Smirk? Smirk is one of the fastest growing independent digital marketing agencies in the region, working with brands of all sizes from local businesses to Fortune 500 companies. We love what we do and who we work with. We’re passionate about going above and beyond for our clients. We challenge ourselves to deliver more creative, cohesive and engaging content to help our clients stand out from the crowd — and we have a great time doing it.

What We’d Like to See

  • Creative, versatile self-starter who is comfortable with both taking initiative and working in collaboration.
  • Visual thinker with an eye for dynamic images or video.
  • Strong verbal and writing skills as well as a keen eye for detail.
  • Active accounts across key social media platforms including, but not limited to, Facebook, Twitter, Instagram. If you haven’t updated your account since attending your cousin’s birthday party in 2015, we’ll notice.
  • Team player able to seamlessly integrate with a diverse group.
  • Ability to meet deadlines and organize the many details that need to come together to create a big impact for our clients.

Duties & Responsibilities

  • Develop digital marketing strategies that meet client objectives.
  • Write creative, engaging marketing content specific to each social media platform.
  • Craft website copy using effective SEO practices for client websites.
  • Stay current on the latest digital trends.
  • Analyze metrics on engagement and follower growth and adapt content strategies accordingly.
  • Collaborate closely with our group of strategists in design, strategy, and production of client websites or social media content.
  • Prepare monthly reports to update staff/clients on predetermined metrics.

Perks

  • Work in a laid back, yet ambitious team culture with a flexible schedule.
  • The opportunity to work with an interesting and varied group of clients.
  • Unlimited access to the Ms. Pac Man machine in our office.

To apply, please send your resume to allie@smirknewmedia.com.

09 Aug

#ShopEdmond: Why Response Matters

Michaela Lawson Business, Content, Small Business, Social, Twitter Tags: , , , , , , ,

By Michaela Lawson

A local hashtag became the top trending topic on Twitter and even received national response on Friday amid other big ticket news items – Russell Westbrook’s extension and the 2016 Olympics Opening Ceremony to name a few.

The hashtag #ShopEdmond was besieged with responses on Twitter Friday after the lifestyle magazine Edmond Active said it had trademarked the phrase.

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The Twitterverse heartily rejected this assertion, and the hashtag was used by outraged users posting everything from silly pictures to heated screeds about marketing and intellectual property law.

The long and short of the dilemma stemmed from the publisher of the lifestyle magazine Edmond Active, Sherri Hultner, trying to defend a trademarked phrase when used for marketing and advertising purposes. Hultner said the tweet was intended for businesses trying to leverage #ShopEdmond audiences for their own business without advertising with Edmond Active.

However, the tweet requesting people not to use the hashtag was seen as an attempt to keep the public from using the hashtag as well, which is what seemingly fueled the negative conversation.

“It’s not even really a hashtag that the public uses,” Hultner said in a phone interview with The Oklahoman. “It hasn’t been an issue except for three or four people grabbing it for marketing.”

Not only did the original tweet offend, though, but the initial responses between the brand and upset Twitter users – including the blocking of local reporter Brianna Bailey – caused the controversy to continue growing until was a nationally trending topic and garnered a response from the man who created the hashtag, Chris Messina.

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Our own Mike Koehler, CEO and Chief Strategist, discussed the issue with KFOR reporter Lorne Fultonberg on Friday afternoon.

So, how could things have gone differently?

In any misunderstanding or issue involving brands, the biggest factor to a successful resolution ultimately lies in the immediate response by the brand. Here are a few things to keep in mind when responding to a crisis on any scale through social media:

  1. Step back and look at the whole picture

By allowing yourself a little bit of time to figure out the best response to whatever is happening, you automatically decrease the possibility of making the problem worse through hastily drafted responses. Allow yourself the time to have consistent, thought-out responses to defuse the situation.

Often times, having the right people in your corner can make the difference. Seeing a situation from multiple perspectives helps identify your blind spots for an overall better response. You may even need to consider having a marketing firm to consult with regularly to prevent and effectively respond to situations like these when they occur.

  1. Be upfront, honest and transparent

Own up to your shortcomings in the situation. If you said something you shouldn’t have, apologize wholeheartedly to those you upset and try to right the wrong. If there has been a misunderstanding, apologize for being unclear and reconsider your message. Understand where the outrage is coming from and address that concern directly. People are more graceful when you admit wrongdoing than trying to defend it further.

  1. Respond as quickly as possible

Once you figure out the right approach to resolving the issue, you want to respond to the problem as quickly as possible to try to get in front of the problem before it becomes overbearing in responses. Shaping your own messaging is important for being able to frame the issue correctly before someone else can write their version of your story for you.

  1. Consider what you could do differently

For ongoing issues, see if there is another viable option to resolving the problem without going to social media about the concern. For #ShopEdmond specifically, we suggest reaching out to the few brands using the hashtag without advertising with the magazine. By approaching them directly, you have the opportunity to express your concern and possible establish a relationship that would lead to a partnership opportunity with those businesses as well. The entire Twitter backlash may have been avoided using this approach.

Ultimately, if you need help in a situation like this, know who to call. Oftentimes, there is a fine balance between dealing with crises effectively and making them worse. By having a plan in place for difficult times, you are able to learn to effectively handle issues when they inevitably rise for your business.

19 Mar

Smirkcast Episode 5: Brand content value vs. noise

Allie Carrick Content, Podcast, Smirkcast, social media, social media strategy Tags: , , , , ,

In this episode of Smirkcast, Smirk New Media strategist Allie Carrick explains why content should still be the foundation of any social media strategy, how to put content quality first and breaks down what effective content looks like for brands these days. Allie gives tips to help brands craft content that adds value to the conversation, instead of consuming it with noise.

Play
28 Mar

Social Influencers: An Undervalued Resource for Advertisers

Allie Carrick Content, social media, the internet is great Tags: , , , 0 Comments

Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power of influential community members.

With digital marketing budgets on the rise, it’s more important than ever to use every resource to reach as many people as possible.

Compliments of MBA in Marketing, a new info graphic may provide the insight advertisers need to finally get onboard with social influencers. This info graphic shows how social media influencers impact purchasing behaviors amongst peers.

social-influencers-infographic