Every organization faces a choice on what popular websites to allow on company computers. Social media is the taboo of the last few years. Social media availability isn’t necessary for every industry, but certain social tools can encourage digital team collaboration and boost productivity. Here are five mistakes your company shouldn’t make when approaching social media in the workplace.
Ban social media on company computers.
Design a policy on acceptable use of social media during work hours and open social media up company-wide. There’s untapped value in these tools and your team can benefit from using them to collaborate and to help in identifying potential customers. Social media has streamlined the hiring process and can do the same in a lot of different areas. Your sales team can use social media to generate leads and easily communicate with customers. Research and development teams can use it to brainstorm new ideas by seeing what is popular and what people are asking for. Design teams can derive inspiration for the next big idea from pins on Pinterest. The possibilities are endless for productive activity on social media.
Rely on email as the primary group collaboration tool.
According to comScore’s 2012 U.S. Digital Future in Focus, the time spent on webmail by 18-24 year olds decreased by 50% since 2010. Email is ceasing to be the only and best way to accomplish team tasks. Google made functionality strides when it converted traditional emails to long-running conversations in Gmail, but things are changing and Gen Y will operate differently than any other generation. More than 200,000 companies worldwide are using Yammer, a social site designed to streamline team collaboration. With both free and paid features, it operates similar to Facebook and Twitter, but exists only for company collaboration, file sharing and knowledge exchange. It’s a web-based and mobile capable platform to encourage productivity wherever your team is working from.
Relinquish ownership of company profiles.
A big mistake businesses often make is allowing one person sole access to all the company’s social profiles. This is setting you up for disaster. I’m not saying you can’t designate one person to be in charge, but other staff members need to have access as well. If someone leaves the company, you could before forced to start over if you don’t have the account information and passwords. Also, if that individual is employed elsewhere, it could also lead to another company receiving your followers. In your social media policy, it should be clear the company owns social each social profile and can revoke an individual’s access at any time.
Be unaware of what’s being said about your company publicly.
Especially if you work for a company with more than 10 employees, monitor what’s being said publicly about your company by potential customers and employees. Don’t be caught by a surprise social media scandal. Searching the different platforms occasionally for public mentions of your brand will help you stay ahead of negative attention.
Allow employees to educate themselves on social media practices.
More and more companies are having branded social media training programs created for their employees. Sprint employees complete a two-hour workshop called the Sprint Social Media Ninjas. After becoming certified ninjas, Sprint employees are continuously asked to contribute ideas for new ideas for the company’s social profiles. Doing nothing is not option. Blaming an employee for a social media regulation that didn’t exist, after an embarrassment, helps neither party. Designing programs specific to each business or organization is a Smirk specialty. Contact us for more information on social media company policies, monitoring or training your staff.

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