Smirk New Media Names Allie Carrick President and Managing Partner
Smirk New Media announced Monday Allie Carrick has been named president and managing partner, effective immediately.
Carrick is a six-year veteran of Smirk and has served as managing director for the last year-and-a-half. She will now lead Smirk’s team of strategists and handle day-to-day operations.
Founder Mike Koehler will remain chief strategist, focusing on strategic partnerships, brand growth and future initiatives.
“Allie has been an essential piece of Smirk’s growth since the minute she joined the team. We believe, without question, she is the top digital marketer in the state and her work reflects that,” said Koehler, who launched Smirk in 2010. “We see this as another chapter in the company’s progress. Allie will inspire our team every day.”
Under Carrick’s leadership, Smirk has expanded its brand portfolio and improved execution across its clientele. These actions helped drive solid topline growth and expanded the company’s market share in Oklahoma City and beyond.
“In an industry that never stands still, I’m excited to take this step forward as we continue to grow and expand our services,” Carrick said. “I am proud to work with our team to produce cutting edge digital strategies, original content and an empowered staff in a culture of creativity and innovation.”
Koehler looks forward to concentrating his attention on bringing more of the innovations to digital marketing that lead Smirk to be the first independent social media marketing agency in Oklahoma.
“I’ll spend a lot of my time thinking deep thoughts about how digital marketing is changing the world and keeping Smirk on top of it,” Koehler said. “This continues to be a revolutionary business, and the future is very, very bright.”
Carrick is also the past president of OKC Social, the local professional group for digital marketers.
About Smirk New Media
Founded in 2010, Smirk New Media specializes in all things digital, executing robust digital marketing strategies and social media management for organizations of every size and industry. Smirk’s team is a powerhouse of marketing, social media, SEO, pay-per-click, public relations and advertising experience. Smirk serves clients across the U.S. from its headquarters in Oklahoma City.